Do your beliefs about your business really matter?


“If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad.”

~Denis Waitley

I’ve heard it said that business ownership is one of the best personal development tools you can ever take on. Think about it, what platforms pushes you to step outside of your comfort zone, face rejection and criticism on a daily basis and strive to become better every day? It places you in a vulnerable place and requires you to push past your comfort zone, and have confidence and the utmost belief in yourself and your business.

This is why cultivating the right mindset is critical to your business success. What are your core beliefs about your business success? Do you believe in your products and services? Do you have faith in your unique gifts and know that you are making a difference in the lives of your clients and customers? It is important to remember that your beliefs about yourself, brand and business are critical to your success. They act as a magnet that draws circumstances consistent to it into your life. Plainly stated your beliefs will manifest into physical form, and you will experience evidence to prove them correct; thus creating a self-fulfilling prophecy.

Many business owners doubt themselves and their ability to provide excellent service. They do this through not charging enough, by not asking for the sale or feeling that others have more knowledge and expertise than they do. They tend to play small and oftentimes treat their business as a hobby. They also fear both success and failure due to the unknown and what it may mean.

I once read that two ingredients needed for success is belief + time. The higher the belief the less time needed to succeed. However, the lower your belief the more time it will take to achieve it. Your beliefs are so powerful and once you grasp its power, it will help propel you forward to start living the life you want. It may be difficult at first, but the more you practice this the easier it becomes and the more you will see your outer circumstances reflecting your new empowered beliefs.

If you’re business is not flourishing as it should and you feel that you are not making ends meet, it is important to look at the root cause and your subconscious beliefs about your business. On the surface, it may appear that all business owners want the best, but many times there is an underlining limiting belief that is holding them back from the success that they crave and deserve. It is really crucial to dig deep and uncover what they are and begin to replace them with empowering ones. You do not have to work to remove the negative ones, because that is a difficult task. The best approach is to start feeding your mind with new empowering thoughts, and in time it will expand and there will be less room for the negative limiting beliefs that oftentimes holds most business owners back.

If you are lacking belief in your business, you need to re-program your mind, and change your mind-set about what is possible for your business. Your mind acts like a powerful computer and it is up to you to program empowering beliefs that will lead to your success. The great news is that it is up to you and under your control. You just need to harness this power, which will translate to you enjoying a successful profitable business that you deserve!


Uchechi Ezurike-Bosse is a Business & Lifestyle Strategist, Speaker and Writer, but most importantly, a proud Mother and Wife. Uchechi is Co-Founder of Elite Wellness Services Inc. ( and Founder of My Empowered Living ( a website aimed at helping women change negative and disempowering mindset and live their passion! Whether it’s starting and building their dream business, or helping them create a lifestyle they crave, Uchechi is the modern woman’s secret to success! Visit Uchechi at to get your FREE copy of 5 Simple Steps to Create a Life you’re Crazy About! A 15-page workbook!

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