Online Reputation Management is important to any business especially when building an online presence. Getting listed on customer review sites can be instrumental in getting new customers but can also be a double-edge sword. Positive reviews will help you get the attention of new customers, while negative reviews can significantly damage your business reputation.
These sites can ultimately be great for your business by giving you constructive feedback for improvement and helping you create a positive online presence. Every business should claim their local listing review pages; this way, you can monitor the reviews you are receiving and manage them accordingly.
You can start by visiting some of the popular review sites and setting up an account for your business. The more complete your account is, the more effective it will be.
Your first step is to write a powerful business description, upload relevant pictures, and post all of your contact information on every account you create.
The top 3 sites to start with for online review profiles:
While the official name is “Google+ Local,” many know this review site as Google Reviews, Google Places or Google Local. No matter what you prefer to call it, these reviews are the ones that pop up first whenever a customer performs a Google search for a local business. Reviews, along with your company’s contact information will show up, which means a completed profile with clear contact information can go a long way.
Yelp! is perhaps the most popular review site on the web today for local reviews. Customers can rate their experiences with virtually any establishment on a five-star scale and leave comments for other potential customers. Due to some recent issues with false reviews and shady practices, the site has been cracking down on anyone who attempts to post a false review to boost their business.
The Yahoo version of Google+ Local, is known as Yahoo! Local. Here, past customers can also post reviews of different businesses with a five-star rating system. While many people have been ignoring Yahoo! in favor of Google, a large portion of the search engine market is still owned by Yahoo, so it shouldn’t be dismissed entirely.
Claim your listing today on these top 3 sites.
Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.