What’s your definition of success?


If you’re a business owner, then it’s fair to say you’re in a state of constant striving. Whether it’s striving for increase in sales, profit, customers or client engagement, there is always some goal that you have and are always chasing. To be honest, I would say everyone fits this criterion, because it is a human need to always be reaching and striving for more success in our lives. 

It’s a good thing to strive for success and reach beyond where you’re at, but it’s also important to really sit down and define what that success means to you.  What does it look like? Oftentimes, we tend to strive for what others have put in our head as to what’s important. Or we see other’s, who we feel are successful and go after the same thing, not recognizing what it took for them to get there and more importantly what it’s costing them to maintain it.

I’ve had conversations with small business owners who want to turn their business into a huge empire. This is all well and good, but then they also tell me that family and time is #1, and they want to have flexibility to travel the world at leisure without being tied to things, and work minimum hours. Now, can you see how building and sustaining a huge empire and leisure time and family life may conflict? Also those that they admire in business who have built a huge empire are the very ones that say it cost them leisure time and quality family life. However, these individuals who are striving for this, do not take a look at the whole picture and to see if that definition of success (business empire) fits within their own definition of success. If it does not allow them to have quality family relationship and time, I say it does not fit within their definition. It is important to take a holistic look at what is it you want, and are chasing and see if it fits into your core beliefs and values. 

Another important reason to define what success means to you, is because it allows you to have a clear picture of what you want. I read somewhere that ‘you cannot achieve that which you cannot define’. Once you define it, you will have a clear picture of what it is you’re chasing after. You will also recognize all the opportunities that aligns with it, plus ones that may not be the right fit for you.

Your definition of success will change over time and that’s okay. Once you hit one goal, you will then have the need to hit another, which is a human condition that we all have.

We also go through periods of growth and development and what once was important is no longer so. This happened in my life. About 7 years ago, my sister and I opened up a 3000sqft wellness centre with a spa, fitness & yoga studio, and therapy clinic, employing various alternative health care practitioners. Now at that time, I was single and my sister and I did not have any kids. Over time, that wellness centre although it began to grow with more opportunities coming to us, demanded more of our time and energy managing such a large facility with so many staff and contractors. I remember how difficult and stressful it was for me shortly after having my son and trying to manage that business and being a new mom. Fast forward to now where my sister and I both have two kids each and time and family taking #1 priority in our lives. It became clear over the years that that particular dream of a big wellness center, was not in alignment to our core desires, especially during this stage of our life. We later sold the centre and transitioned our business into one where we can manage from both our home offices, with fewer overheads and staff to manage. This now fits our definition of success. 

So I challenge you this week to take a look at what “success” looks like for your business and share it with our community below!


Uchechi Ezurike-Bosse is a Business & Lifestyle Strategist, Speaker and Writer, but most importantly, a proud Mother and Wife. Uchechi is Founder of My Empowered Living (http://www.myempoweredliving.com) a website aimed at helping women shift their mindset and live their passion! Whether it’s starting and building their dream business, or helping them create a lifestyle they crave, Uchechi is the modern woman’s secret to success! Visit Uchechi at www.myempoweredliving.com to get her FREE online video training series The 4 Keys to your Business Success! This free 4-day business training reveals her 4 key strategies needed to build a profitable and successful business, and how to put them to work in your business!

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