Is Engagement On Social Media A Return On Your Investment?

Malene Jorgensen

When people talk about social media marketing, there seems to be a focus on what you are getting in return. How is your timely investment measured? How is that investment related to sales? Some people tend to believe that just because you start sharing links on Facebook and Twitter, you will make money. Sure, there are success stories of people making lots of money online with their businesses, but this is far from the norm.

In other words, just because you are sharing links to your e-commerce store or your online products doesn’t mean you will see any returns on this investment. Instead, you may need to change your view of social media marketing all together to see just how useful it can be.

It really isn’t about how many products you sell every time you share a link. Instead, it is about the relationships you create on the network and about how you continue to nurture them. The investment really comes down to the engagement you have on these networks. If you start conversations, chances are that you will gain some loyal customers. So, when you do end up releasing a new product or service, people are more likely to invest in them if they are suited for their needs.

If you have thousands of followers who are excited about your business and you aren’t seeing any purchases, the problem may not be with your social media marketing. One common problem I stumble upon often is that people will disregard their Twitter or Facebook followers because they aren’t seeing any sales. But your social media marketing efforts may be paying off. The followers may be coming to your website – which is the goal of social media marketing – but they are turned off by your website. Then, they leave again without making a purchase.

You can find out whether this is a problem by implementing an analytics system to your business website, so you can see how many people are coming from Twitter or Facebook. You need to analyze all the steps in your social media strategies to determine what isn’t working. Only then can you find your social media success – and see the returns on your timely investments.


Malene Jorgensen is an entrepreneur, author and speaker. Jorgensen is passionate about online content, blogging, online business development and e-commerce. She owns an international media publishing company and a design studio. Jorgensen has written several books that are sold in over 50 countries. She is also obsessed with coffee and Twitter. You can reach Malene Jorgensen at Website | LinkedIn | Twitter Instagram 

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