What Is The Deal With Membership Sites?

Malene Jorgensen

A membership site as a business model is becoming a very interesting way of doing business. Many people have found that teasing some content in a webinar and then offering paid content to customers is a profitable way of doing business. For example, a personal coach gives a webinar on the importance of having a healthy life in all aspects.

Once the webinar is done, the creator will give a discount on a course or a membership deal that gives customers tools to get that ideal lifestyle. This can be PDFs, videos and other goodies, only accessible via a paid membership.

This is a business model that has grown tremendously over the past year. But as with any business model, this is not a guaranteed model. Even though some people have found success using this model, this is far from a successful one.  Many people will simply copy concepts and information already used by professionals.

In addition, there are marketing hurdles, as webinars are best marketed on social media pages. But you will be competing with all other webinars and memberships available online.

If you can put your own twist on this membership business structure, feel free to try it out.

Malene Jorgensen is an entrepreneur, author and speaker. Jorgensen is passionate about online content, blogging, online business development and e-commerce. She owns an international media publishing company and a design studio. Jorgensen has written several books that are sold in over 50 countries. She is also obsessed with coffee and Twitter. You can reach Malene Jorgensen at Website | LinkedIn | Twitter Instagram

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