Neveen Dominic: Canadian Small Business Woman of the Month of July 2015


Meet Neveen Dominic, founder of Neveen Dominic Cosmetics. An industry vet, Neveen owned and operated Africana Salon and Beauty Supply for ten years before creating her signature cosmetics company.

Neveen’s education is equal parts beauty and brains: she graduated from Marvel Beauty School in 2001 with honours, and took home the High Fashion Creation Award. In 2014, Neveen graduated with honours from SAIT Polytechnic with a diploma in Business Administration. She majored in marketing.

The eldest of seven siblings and proud mother of three children, Neveen leads by example–giving back when she can. 

Neveen is the founder of Beauty Response to Cancer, a charitable organization that empowers patients undergoing cancer treatments to look and feel their best. The charity provides free wigs to help with image enhancement during different stages of treatment. Neveen’s “I Am Not My Hair” presentation is the driving force behind the movement–encouraging people to donate their hair to enrich the life of someone else.

Neveen is also the former president of Enactus SAIT, a student-run organization that works both locally and internationally. Projects contribute to social development, environmental initiatives, and economic performance measures.

Neveen’s passion for equity and freedom of expression echoes through all she does–both in the beauty industry, and in her charitable work. Her goal is to help others build confidence, embrace difference, and express their individuality.

Our Q & A with Neveen:

What inspires you?

My inspiration comes from God, my family and my experiences. I strive for excellence and I have a high need for achievement; therefore, I compete with myself in pushing myself to be better than who I was yesterday.

As a small business owner, what achievements make you most proud?

As a business woman, I am proudest when I know that I did everything that I can to help my customers, run my company professionally and secure good business relationships with all my stakeholders.

What advice would you give to other aspiring small business owners?

The advice that I would give aspiring business people is that entrepreneurship is like a mountain. It is rocky, scary and a long way up. Business attitude is a core determinant factor for business success or failure. One can say I may get hurt or get tired or they may say I am going to climb this mountain a step at a time because eventually, I am going to get to the top and it is just a matter of time. After all “if the mountain was smooth, no one can climb it.”

What new things can we look forward to from your business in the upcoming year?

In the coming year, There will be many exciting events taking place at Neveen Dominic Cosmetics. We encourage people to keep an eye on our website and follow us on social media. To highlight a few events, we will have many distribution channels to give consumers easy and more convenient access to our products. Our fashion accessories collection of glasses, purses, belts, wallets, hats, scarves and turbans will be released in Germany in fall of 2016. Cancer patients will be offered a cosmetics package specially designed with their needs in mind through our charity, Beauty Response to Cancer.

Connect with Neveen:


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