The importance of small businesses blogging

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When blogging made its first appearance in the late 90’s, it was mainly used by individuals wanting to express their thoughts and feels towards various topics. However, over the years blogging has evolved and is now used as a main tool for many businesses to express ideas, pass along valuable information and is a means of keeping connected with clients. Blogging is one of the biggest, easiest and not to mention free marketing strategies out there. Entrepreneurs, whether established or starting up, need to understand the importance and value of this tool.

What having a blog site can do for you:

  • Boost your websites search engine optimization (SEO): by posting blogs frequently, Google and other search engines will be able to use the important key words, which are plugged into your post and your appearance on the search engines result page will increase.
  • Causes traffic to your website: by linking your blog site to your business’s website, you will increase traffic flow, along with creating more awareness around your brand.
  • Establishing relationships: end your blog post with a question and get conversation going, create a section under your post for readers to leave a comment or additional feedback. Being able to review and respond to their comments will give you some insight as to what your customers are looking for from your business.
  • Connecting to the brand: most outbound marketing techniques do not allow you to show off your personal side, blogging gives you the opportunity to show your business’s true personality.
  • Free marketing: whether readers share your post on Facebook, tweet it or email your blog to a friend, this is helping create more buzz around your business.


Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:


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