Category Archives: Sheralyn Roman

Confidence = “Business is booming!”

Sheralyn

I had a great conversation with someone recently. It was on the topic of “owning it.” We were each reflecting upon the fact that we operate a business that has more to do with creativity than any “perceived” solid, marketable skill. It’s easy for many of us to identify with what an accountant does or with the services a website designer can offer. For many of us, we also “know what we don’t know.” That is to say, I’m no good with numbers so I KNOW that I need an accountant to help me with that part of my business. But for those of us offering more creative type services, a typical response from many customers is; “I can probably take a stab at that myself,” or “I need to cut costs somewhere so I’ll (insert here – “get my friend to help” or “write my own blogs” or “take my own pictures.”) How is the budding entrepreneur in any of these creative type services supposed to market and sell to the “DIY” audience? By OWNING it! Own your skill set and service and most of all stop apologizing. Be loud and proud about the VALUE ADD that you bring to the table.

When you’re a writer for example, it can be hard to provide quantifiable evidence of your ability to add to a client’s bottom line. Is the increase in customer traffic due to great content or whizbang looking graphics or because the product or service is exceptional? If you’re a photographer, who wants to pay for your services when everyone has an iphone and thinks their shaky video is suitable for posting. The conversation with my fellow entrepreneur sparked an investigation into how creative people tend to sell their services and universally (from my admittedly unscientific research) it would appear that when we undergo the transformation from apologizing for our services to owning our strength and proudly speaking about our value to your business bottom line, that’s when people suddenly realize that YES they need you and YES, they should actually be paying you what your worth.

Owning your work is pretty simple. To “OWN it” means to be:

Out loud. To speak loudly and proudly about what you do and whom you do it for and that your fee is your fee. End of story. Project that you’re worth it and people will pay what you’re worth.

Original. Stand out from the crowd. Differentiate yourself from every one else.

Out in front of people. SPEAKING is important. Grab every chance you get to speak publicly about what you do. Seek out professional groups and opportunities to speak in front of others. Speaking lends credibility to what you do.

Own it also means:

Work hard. It’s true what your Momma told you. You get out what you put in and if you work hard and produce results for your clients word will get around.

Winning Attitude. Project confidence. Tell yourself every day “you’ve got this.” Confidence sells.

Write about what you do. Again, it’s about credibility. If people can see what you’ve had to say online you are positioning yourself as the expert and will be viewed as one.

Finally, own it means to:

Never underestimate your services and never undervalue what you do. You pay a contractor to complete a task in your home, why wouldn’t you expect to be paid for what you do? Content is valuable, artwork draws the eye to the page and a picture sometimes really is “worth a thousand words” so demand a fair rate and be open about what goes into the services you offer and why they cost what they do.

Network like your life depends on it. This doesn’t mean “selling” to folks, rather it simply means get out there and meet people, talk about what you do and treat everyone like a mutual referral source.

Without fail, the entrepreneurs I spoke with all said some variation of the same thing. The moment they stopped “justifying” their service and the price they charged and instead began proudly declaring: “Here is who I am, what I can do for you and the price you should expect to pay,” (in other words owning it) that’s when their business shifted. Change your mindset. Speak with confidence about what you do, project in your voice and actions that you are the “go to” expert and take on any opportunity to speak in front of groups.  Then sit back and watch your business grow!

“O.W.N. IT”

  • Out loud and out front
  • Original
  • Work hard
  • Winning Attitude
  • Write what you know
  • Never underestimate
  • Network!

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Websites and the 5 W Principle

Sheralyn

Are you looking to do a refresh of your website? Is it time for an update or perhaps a wholesale change to your content? Today we talk tips on creating short, snappy website content that resonates! Similar in nature to when we looked at blogging for business, we’ll take a brief look at the “5 W Principle.”

To begin, keep this in mind:  Treat your website like your resume and engage in TARGETED MARKETING.  Like a resume, what do people most need to know about you? Do they need to know every job you’ve ever held, from that very first day working on the fry line at a fast food chain or do they only need to know that which is most relevant to the business you are engaged in now? Certainly you should talk about any relevant prior experience but brevity is key. No need to share your life story, just clearly talk about your product or service by answering the “5 W’s” – the who, what, where, when and why questions. In doing so, you’ll create an edited version of your skill set that still sells you and your product or service, just like a resume “sells” you to a potential employer.

Here are your key considerations:

Be targeted (or very specific) in narrowing down your potential audience. You do this by answering the question “who x 2?” That is, who are you and who is your intended audience? It’s actually not limiting your business by weeding out potential customers before you even speak to them, rather, its good time-management. You’re preventing unwanted, time-wasting phone calls from people who will probably never do business with you anyway.  To help with the “who” question, you also need to clearly identify your “why?” Why do you do what you do? This is where your passion for what you do will come through. Use thoughtful, engaging language that helps others understand why you are so passionate about your business. Sharing your passion is what engages potential “right-brained” customers. By addressing the questions of WHAT and HOW (how do you do what you do) you will engage with potential left-brained customers who both need and want specifics in order to determine whether to do business with you. Providing some level of detail will appeal to them. Answering the where and when is easy and somewhat self-explanatory. Finally, I’ve said it before and I will probably say it again as it comes up in all of my seminars; always make sure that your website content is “CORI” content. That is create content that is:

  • Current
  • Original
  • Relevant
  • Interesting

By creating and maintaining content that’s fresh and relevant to your industry – you are demonstrating that you are “on top” of industry trends. Keep your website updated by blogging, posting specials, providing seasonal information and by sharing tips and tools that matter to your customers. Give information away for free to establish goodwill and credibility. But always remember, don’t be that annoying person who shares and posts constantly just to be heard because you risk being ignored or “unsubscribed” instead! So when it comes to websites, practice the “5 W Principle” for a wonderful website that works.

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Six Degrees of Separation

Sheralyn

Many years ago Will Smith, prior to his Men in Black days, starred in a movie called “Six Degrees of Separation.” I remember at the time thinking it was a pretty good movie and memorable. In a pre social media world it was a social commentary on how small the world around us really is and how we are all connected. After two recent incidences involving people with whom I was interviewing or working with, it struck home once again how connected we are. In one, I interviewed a woman who it turned out, actually knew the publisher of the magazine for whom I was working. In the other, the mother of one of my daughter’s besties invited me to attend an event featuring her old high school buddy – whom it turned out I’d had the pleasure of meeting to discuss business with just one week prior.  In the words of a song “it’s a small world after all.”

What these experiences emphasized to me is the ongoing theme of the importance of networking. It seems to be something universally loved or hated.  For some it’s intimidating, others see it as too “salesy” and still others both love and embrace the challenge of walking into a room full of strangers and starting a conversation.  Regardless of where you stand on the issue, if it’s of any comfort to the haters, invariably I would argue that within just a few minutes at any event, chances are you will connect with someone who knows someone who knows you. It makes having a conversation easier as you discuss your mutual common interests. It also means we truly are all connected and that’s why the value of networking and a willingness to act as a referral source for one another, cannot be overstated.

What six degrees of separation also means to me is that more often than not, networking often doesn’t take place at a networking event at all. Rather, it is when you are “out and about” in the world at large, conducting business, working, or attending a charitable event. Heck, it even happens in hockey arenas and over the bleachers at your kids soccer game. Networking is about relationships. Period.

Here’s what I mean: In the example of the subject of my magazine article, not only did she know the publisher (helping cement our burgeoning business relationship) but the more I chatted with her, the more it became clear how we could be of service to one another.  I knew several people that might be in a position to help the organization with whom she was working and she in turn was able to put me in contact with a great potential opportunity for my future development. That’s networking in action and we weren’t even at a networking event, just having a coffee while she shared her story with me.

Networking isn’t about handing out as many cards as you possibly can – it’s about fostering a relationship with others, getting to know them on a personal level and even if you aren’t in a business that is mutually beneficial, you might know or be connected with someone who is. If you’ve taken the time to develop that one to one connection – your referral is guaranteed because you know, like and trust the person and in this world – that’s very valuable.  Not to mention, just like in the movie – you never know who might know whom! It’s a small world indeed. Business can come from anywhere and we are all just six degrees (at most) of separation away from one another. Make sure you are always acting with integrity and not just with your own, but with others best interests at heart too. Then you can sit back and watch how opportunity will come your way!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Listen to Hear not to Respond

 

Sheralyn

When I speak to groups of small business owners and entrepreneurs on the topic of communication, my message is consistent. Of the three elements needed for effective communication to take place; listening, writing and speaking, the most important of these is listening. Why? Because it is in the listening that we ensure there is understanding.

Listening isn’t just about opening our ears either.  It’s about being open and receptive, in principle, to new ideas, suggestions and considerations. Listening is ACTIVE. We must lean in, participate, nod our heads to encourage continued conversation and we need to ask questions to ensure clarity. Most of all however, we need to listen to HEAR not to RESPOND. What do we mean by this?

Listening to hear is about patience. It concerns the principle that we must be actively engaged in the conversation from the perspective of gaining understanding, not listening for the sole purpose of formulating our own arguments in response to what is being said. Listening to hear is about waiting for the “whole.” Waiting for the speaker to complete his / her thoughts, pausing to think about those words and then responding. Too often we are each of us poised and ready to pounce in response to something we heard at the beginning of a sentence, to the exclusion of all that came after it. That’s not listening, that’s debating. It’s a “point – counterpoint” approach to speaking that suggests a “Who will win this conversation” point of view.

Listening to respond is also about remaining IN the moment. Connected to the speaker and not connected to any of our many devices. Few of us can actually multi-task effectively and most of us are much better off to focus on one task at a time. Active listening means put your phone down. It’s time to be connected, to each other rather than our devices. Finally, from a customer service point of view it’s about listening to what your customer is actually asking for, rather than telling them what you think they need.

Active listening and listening to hear, not to respond, help bridge the gap between you and your intended audience. It is the key to effective communication. Let’s all put our devices down for just a few minutes and practice #beinthemoment. Make it your personal mission, starting today, to actively listen – whether to your kids, co-workers, spouse or customer. Drop the constant need to hashtag your conversations or to answer back in defensive mode.  Instead #GiveActiveListeningATry. (Oh the irony…..we just couldn’t resist!)

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Let’s Play A Game

Sheralyn

Sometimes in this space we talk about communication. Well, ok – usually in this space communication is ALL we talk about!  Occasionally it’s tips and tools, sometimes it is general open-ended advice applicable to any business and today, we would like to share something we do each week in an effort to engage both new and existing customers. It might seem a little self-indulgent but we hope you’ll go along with us and possibly pick up some helpful advice along the way.

There are two things we do each week to engage and interact with our audience. If you’ve never followed the links at the bottom of this post in order to view our business facebook page, I invite you to do so, in order to see what it’s all about. Once there, you might consider how you can adapt the concept to best suit your business.  Perhaps you are hoping to drive more traffic to your website. Maybe your facebook page needs more likes. Either way, we encourage you to consider “having a conversation” with your customer, as a means to potentially increasing your bottom line.  In today’s digital economy, communication often takes on a new and unique meaning. Conversations don’t necessarily take place face to face and in fact, you may never meet your customer or client in person. How do you have a “conversation” without ever speaking a word? Well one of things we do at Writing Right For You is play games and share information!

Each week we play “Wordplay Wednesday”™ and “Fun Fact Friday.”™ Wednesday is an opportunity to engage followers in a challenging exercise usually involving homonyms. We interact with our audience as they attempt to guess the word of the day. Occasionally, a Timmies gift card is the prize. Playing our Wordplay Wednesday challenge drives traffic to our facebook page and website too. We engage and interact with both existing and potential customers in a light-hearted and fun way that involves absolutely no sales pressure whatsoever.  This is followed up each Friday with our Fun Fact word of the day where we share the weird and wonderful world of the English language, explaining the meaning behind such unusual words as “quidnunc.” (Yup, it really is a word!)

Not everything in business needs to be about “the sale.” By engaging customers in new and unique ways however, a sale might just be the end result. Consider what you can do to engage, interact and have a “conversation” with both new and existing customers, without ever picking up the phone. Stop by our page first….increase your vocabulary, share your new found knowledge with your own customers and hey, you might win a coffee while you’re at it!

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Life Lessons

Sheralyn

I learned a valuable lesson recently when life got in the way of business.  My mother had a saying when we were kids that went like this: “Never put off til tomorrow what you can get done today.” Seems I had been putting off a few to many things recently and as a result, when hit with an unexpected two day, all consuming event, I was left with nothing in reserve to help keep my business going, even during such a short absence. It turns out Mother was right after all.

As small business entrepreneurs and/or solopreneurs we tend to do a huge chunk (if not all!) of the work associated with our business by ourselves.  We try to be all things to all people: the bookkeeper, the sales team, the designer, the writer etc. This can result in things getting missed, particularly if they are not scheduled well ahead of time. Social Media posts are easy to book ahead but scheduling multiple deadlines and juggling several important deliverables requires skillful management of your calendar. Letting even one thing slide or thinking, “I can get this done tomorrow” can have a catastrophic effect if life gets in the way and makes other plans for you!

Don’t play catch-up. Use a time-management or even a project-management tool to stay on top of work demands and ahead of the game. That way, when a curveball comes your way, you’re prepared. By the way, this record-breaking “shortest post ever,” on a topic that has nothing to do with communications (considered my specialty) has been brought to you by “The Procrastinator”- me!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Perfectly Precise

Sheralyn

Precision.  It is such an important word and embodies a world of meaning. Depending on your industry, precision could be a technical term that relates to accuracy or, for your business purposes, might simply mean choosing the best words possible for your website content or next marketing campaign. Typically, we associate precision with the accounting industry more so than we might when thinking of those whose primary “tools” are words. Today however, I take this opportunity to remind you that being precise when it comes to words is not only nice, it’s necessary.

Our friends at Merriam-Webster define precision as this: “the quality or state of being precise: exactness or accuracy.” For my husband, as a Tool and Die Maker, exactness means working to tolerances that represent less than the width of a human hair, on molds that are worth hundreds of thousands of dollars. If he makes a mistake, it could have huge and expensive ramifications. Given that one little piece of metal he once worked on is now actually orbiting in outer space, you can imagine how important precision is to his business. Any firm who has undergone an accounting audit will also be able to describe the importance of precise, accurate records.

Words, and the precision with which you choose them, may not make space exploration history but they are still critically important to your mission – that of making your business a success. When you go to a paint store, you don’t ask for “green” paint, you state the specific shade of green you seek. You ensure accuracy by being precise.  There is a world of difference between “forest” green and “lime” green and being precise will help ensure you only have to paint the room once!

What can be frustrating about the English language is that occasionally there are several appropriate words to choose from. How do you choose the best one?  For newcomers in particular this can be challenging. Simply deciphering the “their,” “there” and “they’re” conundrum can be frustrating. However, the very fact that there might be two or even three great words to select from simply highlights that you both CAN and SHOULD choose the best word possible. Clarity is the goal. Consider using a dictionary or a thesaurus when writing, ask a friend to review your content or poll your customers to ask what about your website attracted them and whether any particular word, logo, slogan or marketing material grabbed their attention. Ask a professional to create or edit content for you because statistics consistently show that you only have between 10 – 30 seconds to make a favourable impression on your website.  That’s not much time. If you want your message to resonate, attract customers and turn a website search into an actual sale, it’s imperative you make every word count.

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Networking – it isn’t just about you!

Sheralyn

Many have shared thoughtful insight and opinion on the topic of networking but here’s what sometimes gets lost in the shuffle. Networking isn’t always all about you. It really isn’t. I teach emerging entrepreneurs about the benefits of networking and provide a “how to” on creating their own starter statement (most call this an elevator pitch) as a way to get the conversation flowing.  The reality is however, sometimes, the audience with whom you’re networking, just isn’t one you’ll ever do business with.  If that’s the case, should you still expend the effort? Heck yes!

Networking is in fact almost always about the referral.  It’s possible you will never have reason to do business with the financial representative you just met over coffee and unlikely you could buy from each of the lovely “Brand X” nutritional shakes or skin care reps you meet along your networking journey. But guess what? If you make a favorable impression on them or they on you, its entirely possible you might know someone else who is willing to do business with them and/or needs their product or service.  Because you took the time to have a great conversation, to network and get to know them, each of you are now more than willing to act as a referral source for the other. That’s how networking works.

Too often people go into these opportunities with a “what’s in it for me” attitude.  Recently, I was at an event where someone was selling a health food product with nuts in it.  I didn’t notice and when I asked if it was nut free she was quite sarcastic in her response. That’s not a person I want to do business with.  I made an honest mistake and I actually know two individuals who own and operate establishments where this person might have wanted to have her products featured. I did pass along the names of the establishments to her (I’m not that mean) but I certainly didn’t offer to act as a referral source because our networking conversation wasn’t a pleasant one.  I had no confidence in her product because I had no confidence in her.  It also meant I was unable to discuss my business with her so it was a missed opportunity for us both.

So yes you should still expend some effort even when the networking isn’t about you.  Think of the time spent as an opportunity to share your core values with the world. By sharing who you really are, not just what you do, you are sending a strong message to the world about what is important to you, how you do business with others and how you treat people. I don’t know about you, but knowing these kinds of things about a person is much more likely to encourage me to want to do business with them and I believe makes others more interested in potentially working with me.  Be the kind of referral you would like to get from others and meet others with the intention of acting as a great referral for them.  That’s what networking should be all about.

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Creating “C.O.R.I.” Content

 

Sheralyn

Much has been written (by me, for CSBW, never mind from all those other experts!) about creating great website content and how to blog for business. Today, I would like to add to the narrative by sharing my short and simple acronym for creating meaningful content that works.  It’s “C.O.R.I.”  When writing about your business in any capacity and particularly when creating content for your website, make sure that it’s Current, Original, Relevant and Interesting.

Social Media encourages, to some degree, a tendency to “over share.” I attended a networking event recently where a person told me they shared to Facebook 7 or 8 times per day!!! I am not sure when they were getting any work done but unless you are actually in the business of Social Media, providing this as a service to clients as part of their business strategy, this is probably a little too often. It also begs the question are you sharing relevant information or just re-posting randomly? So unless you’ve hired an expert like my good friend Kelly Farrell at Teach Me Social, stick to the C.O.R.I. principle.

Your website content should always be current.  Create a schedule where you build time into your business to regularly refresh and update.  There is nothing worse than searching for something on the web and coming across a Christmas special at Easter. Your product or service may not necessarily change but you can tweak the wording, offer a seasonal special or post a blog all of which could help your rankings if a search engine like Google thinks you are posting new content.

Make sure your content is original. First and foremost if it isn’t that’s plagiarism and we all remember the consequences of that from school. Secondly, if you are posting and sharing excessively, from other sites, again your rankings could be affected because Google sees it as duplicated content. Besides, your website is about you, your product and/or your service so it SHOULD be original.

Relevancy is a big one for me. This is not so much about your website content because it is assumed if you are describing your service, the content is relevant to your business! However, when sharing information across your other social media platforms it is imperative that you share content that is related to your business. Sharing stories about cute kittens or babies sucking on a lemon is not only irrelevant but frankly, might just annoy your potential clients and see you placed on their “blocked senders” list.

Finally, when it comes to content, do your best to make sure that it is also interesting. Provide tips and tools that your potential clients can actually use.  Share a news story that is current, interesting and related to your industry. Perhaps, offer a little known “fun fact” about your product that people might not already know. Post something regularly that engages your audience without inundating them.

By creating content that is current, original, relevant and interesting you will create an audience that comes looking for you rather than you having to seek them out! Be an original. Share responsibly, not randomly.

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Stolen Moments

Sheralyn

As entrepreneurs we are often overwhelmed with the day to day management of our business. It can be difficult to juggle the expectations of clients, family and for some of us, other work commitments. Perhaps you are still working full or part time while launching your business. Trying to find balance and live up to your own expectations is daunting. Today I remind you to take time to breathe and to take advantage of “stolen moments.”

Of course it is critically important to devote time and attention to your business and be fully committed to it while concurrently avoiding the dangers of multi-tasking. To be successful requires your full investment. The reality of life however, is that this is simply not always possible. So when it isn’t, take advantage of those stolen moments.  Today for example, I write this blog from the “parents room” of the dance studio my daughter attends. It’s actually quite quiet. Yes I could have run errands and been flustered as I flew around town trying to accomplish groceries, banking and prescription pick up in my two hours of “free” time but instead I chose to grab a coffee, bring the laptop and sit and catch up on some of my writing. With two blogs, an article and a draft vision statement for a non-profit agency all due on the same day (poor planning I know!) this is the perfect use of two hours of “spare” time. I’m actually sitting still for starters, enjoying a hot cup of coffee while it’s still hot and getting work done. If you are still dividing at least some of your time between work elsewhere and self-employment, this kind of stolen moment is sometimes, the only way work gets done.

At a networking event recently, I sat with a group of women who shared their stories of managing business and family life. Universally, a common theme surfaced. That is, women continue to berate themselves for just about everything, even success. My mother had an expression for this “With enemies like you, who needs enemies!” Wise up Women!  If we multitask we think we should be sole focused, if we have tunnel vision, we are “failing” at multitasking. We are told we must be 110% devoted to our business but don’t forget to build in downtime! Article after article says we need to find balance in our lives yet still others suggest we must eat, breathe and sleep our business or we will never achieve success. This mixed messaging is overwhelming, burdensome and unnecessary.

Today I suggest to you that whatever you are doing is okay, as long as it’s working for you. Your business, your success, matters most to whom? You, not anyone else, therefore it should not be subject to any other persons opinion of success. So take advantage of the stolen moments along the way, making them work for you in whatever way makes sense for you.  However, I would also remind you that taking advantage of stolen moments must apply to both your personal and professional life. After all, balance is important. Like they say on the airplane, you have to put on your own oxygen mask first in order to help others. For me, that means while this week I work from the Dance Studio, perhaps during next weeks two hours of “down time” I will do something just for myself and without any guilt. When you are managing a small business, you MUST take advantage of these stolen moments, whether it’s to be productive or to give yourself permission to take a break so that you can be more productive in the future. So breathe and take advantage of the stolen moments, where ever and whenever they present themselves!

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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