Without an audience, it’s kind of hard to run a business. A growing customer base will drive your business growth. There are a lot of other brands out there, so how do you get your customers to choose you over your competitors? And once you have their attention, how do you build a loyal, long-term relationship with them? Here are five ways for you to … Continue reading 5 Ways to Make Your Audience Love Your Brand
Once you are ready to start planning for your media relations outreach campaign, the first thing you should do is make sure that what you have to say is relevant not only to your audience, but also to the media. You have to make sure that the story you are telling is the right mix of brand and human interest to make the media want … Continue reading How to develop your story for the media
Whether you are an entrepreneur looking to break into your industry or you are an established business of any size, your success is largely dependent on your reputation. Many different types of people can have an effect on your reputation such as customers, suppliers, employees and journalists. Their opinions of your business – good or bad – will affect the opinions of others. Public Relations … Continue reading Public Relations 101: What is it and what can it do for your business
As small business owners, we are constantly reminded of the large volume of competition out there. It could be a local shop owner who is selling similar products as you or a service provider that just moved into your neighborhood. No matter what industry you are in – you are going to face ‘competition’ at one time or another. In my field – (design), I … Continue reading Competition Elimination
I constantly see images and hear things from other successful business owners about Masterminding, and why I should be doing it. In fact, this morning I was listening to Michael Stelzner’s podcast, and he and his guest, Jeff Korhan, were talking about the importance of small business owners taking the time to co-operate and collaborate with other small business owners. When you’re a one man … Continue reading Do you Mastermind? Should you be?
Tania DeSa is a Personal Branding Strategist, Leadership Coach and Corporate Trainer whose mission is to inspire professionals to own their awesomeness to be seen and heard in any community. She inspires professionals to see themselves differently then kick up their communication style to add value and achieve results- in business and in life. http://www.taniadesa.com Tania draws from intercultural experiences of traveling to over 70 … Continue reading Tania DeSa: Canadian Small Business Woman of the Month of July 2014
I don’t like to reinvent the wheel. It’s been done and frankly it seems to work rather well. So when I hear a concept that intuitively makes sense, I like to think about its adaptability to the business environment and in particular, the small entrepreneur. Reduce, Reuse and Recycle seems a natural concept to reuse in the business world and here’s why. As small business … Continue reading Reduce, Reuse and Recycle – it’s not all garbage!
Internet marketing is no longer brand new. Many companies are having success with internet marketing. Some are using Google Ad Words, others are advertising on Facebook, many are creating YouTube videos. Each of these strategies can help, but here are five other simple techniques that you may not have thought of. 1. Use all of the free stuff. You can have a Facebook business page, … Continue reading How To Succeed At Internet Marketing
Building your personal brand is something that has become essential for all professionals young and old in the current global economy. Your “Brand” dictates how others identify and perceive you. Here are a few tips on building and maintaining your personal brand. 1. Identify your specialty What are you good at? In order to create an effective brand you need to figure out what sets … Continue reading Building Your Personal Brand
Your business interior should be a direct reflection of your corporate brand. Whether you work from home, a corporate office or a retail space, and, whether or not you have clients coming directly to your space, the environment you work in should tell your story. It will keep you in a positive, focused head-space to stay creative. The investment in your corporate branding – logo, … Continue reading Tell All With Your Work Space