Tag Archives: Communications

Be Fearless

Sheralyn

Typically in this space I touch upon issues of concern relative to communications in general or communications strategies for small business. Today however, I want to challenge you to face 2016 not just with improved communications skills but also with confidence, clarity of vision, a renewed focus and, this is the big one – fearlessly!

No doubt, at more than one point in your life you have been afraid. Maybe of the future, of failure at school, work or sports, afraid of giving birth (that’s a big one!) or of embarking on a new career.  What was it that helped you overcome that fear? OK, in the case of giving birth you kind of had no choice but in the absence of the onset of labour pains – what helped you to take the leap of faith necessary to move past your fears?

Perhaps your answer is “courage” or maybe “resolve.” Still others might say it was  “opportunity” or that the timing was “right.” Perhaps you were given the gift of money whether through a packaged buy – out or an inheritance. Whatever your answer, being fearless had to have been a part of the process.  This doesn’t necessarily mean to suggest you were without fear but rather, that you embraced your fear and forged ahead regardless.  So how can you encourage being fearless?

Becoming fearless involves strategy.  Yes certain elements like timing and opportunity are important but having a strategy in place that you can act upon for when the timing is right will help create potential success.  Have you, for example, made a list of the pros and cons for your potential action? Have you done research? Have you anticipated all the possible outcomes and planned for them accordingly? Have you considered getting some coaching to help you bridge the gap between your fear and your determination and resolve?  If you have a plan in place with clearly defined, specific and measurable goals this alone will help reduce your fears.  Proactive planning tools will help you to achieve your dreams and while they may not eliminate your fears entirely, they certainly help you anticipate and plan for them, reducing fear to something much more manageable.

So GET PLANNING! Be specific. Always remember however that a little bit of healthy fear is a good thing. It’s natures built in “fight or flight” response. It keeps you alert and aware to potential pitfalls but by planning for them, you can face your fears – fearlessly!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

Advertisements
Tagged , , , , , , , , , , , , , , , , , ,

Don’t Leave Money On The Table!

Martina New

 

Leaving money on the table, as a businesswoman, seems almost as bad as throwing it out of the window. You wouldn’t intentionally throw money out, yet you may well be ignoring untapped revenue sources.

This past month I was reminded by two experts that many of us “leave money on the table” by not utilising accessible sources of revenue.

Business coach Odette Laurie, for example, explains that getting yourself ‘out there’ as a speaker and knowledge expert in your field gets you in front of greater numbers of people, and therefore far more potential prospects and clients than you would otherwise find in the same amount of time.

Naturally, you need to have a topic and a signature speech that you can present, and which is of interest to a broad range of small business owners. Many business coaches, including Odette, and skilled communications specialists can teach you just that: How to find a story that is unique to you, and blend it with the why and the how you are so good at what you’re doing, and how as a result you can bring many benefits to your clients. If you don’t want to become a paid public speaker, then this still is a good step to grow your local contact list and client base. Of course you may become so good that event organisers will start hiring you as paid keynote speaker, becoming another source of income for you.

Another way you are probably leaving money on the table – or rather on the web – is by not tapping into an array of online revenue streams you can generate from your website. Successful entrepreneur and TV host Lee Romanov is one of Canada’s top internet marketers and has been making money online since 1994. She shares her online success and experience through How-To seminars, as well as her book called Today’s Multi-Millionaires: What I Did & You Can Too. Also, starting December 2014, Lee will be hosting her new Rogers Cable TV show called Income Activator TV.

In the seminar I attended, Lee treated the audience to an eye opening show-and-tell on her Top 10 online tips and tricks on converting visitors into revenue. If you already have a website, this really seems like a no-brainer. As long as you have interesting and regularly updated content, and links to related good content, you can earn ‘passive’ income from pay per click ads, lead generation, selling or linking to affiliate products, and more.

In doing so, Lee created the largest online quoting service for car insurance in Canada, generating over $50,000 revenue per month through lead generation (and then sold the business to TorStar). You decide whether you really want to leave that kind of money on the table!

 

Sources:

Lee Romanov, www.incomeactivator.com

Odette Laurie, Business Women On Top, http://businesswomenontop.com

 

Martina Rowley is the founder and operator of Beach Business Hub – THE co-working space east of the Don Valley. She combined her passion and experience in the environmental sector with her community engagement side to create a local work environment where space and resources are shared. She fosters and facilitates collaboration, networking, and learning for and with small business owners and new start-ups. Contact her at:http://www.beachbusinesshub.ca, on Facebook and on Twitter

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

“B2B” Communications: It’s About Time!

Sheralyn

 

Funerals that offer “creamation” services and companies that say their products or services are “Quiality” – what is your first thought? It they don’t show this much attention to detail on services they are trying to sell us via the internet, I guess we shouldn’t expect too much in terms of their service overall. You might have thought from the title that this would be a blog about “Business to Business” Communications and in a roundabout way it is. But that’s the problem with abbreviations – not everyone has the same understanding of their meaning and a breakdown in communication is the result. What I really want to address today is more about a “Back to Basics” approach to communications. Concepts like “yes, grammar matters” and the lost art of conversation. If we are open to learning how to do these things well, it’s possible our “business to business” communications will improve too.

Spelling matters. Grammar matters. Most of us can’t parse a sentence and don’t know a dangling participle when we see one but we sure as heck know (or should know) the difference between “its” and “it’s.” If you don’t (and this is not shameless self promotion by any means) you had better hire someone who does! Your business might depend on it. Utilizing technology, we tweeted a query not too long ago asking for your input – does it matter to you if spelling isn’t accurate on a website. Would it deter you from buying a product or service if the website contained language inaccuracies? The response suggested overwhelmingly that consumers would indeed bypass a poorly written website, choosing instead someone who took the time to get it right. The perception is clearly that attention to such detail really does matter.

These results are not surprising to me, nor should they be for anyone. You wouldn’t expect your doctor to “sort of” be able to practice medicine and I’m sure you rely on your mechanic to really “get it right” when he is working on your engine. It only makes sense that the same level of care and attention to detail would go into the website that advertises these services yet it always surprises me how often this fails to be the case. Time after time we come across websites like the one offering “Quailty” repairs. The thing is, as much as I advocate a return to the basics, technology can actually help us with these kinds of errors because all anyone has to do is hit “spell check” on their computer! Sure it might not catch the difference between the correct use of “here” vs. “hear” but that’s where the B2B education kicks in.

Communication is so many things. It’s about listening, speaking and writing and it is about the “ability to express or exchange information.” (1) How we interact with one another in every aspect of our lives is governed by effective communications. To do it well takes plenty of practice. It is a skill we should continually improve upon throughout our lives. Entire courses on networking are taught to business professional and really, isn’t this just an opportunity to teach people how to have a conversation? We need such courses because so many of us have now become completely reliant upon technology and all the abbreviations associated with it that we have forgotten how to talk to one another. Indeed, we have forgotten how to look up and into the eyes of people who are sitting right next to us! We are rational (sometimes!) reasoning creatures gifted with the ability to orate and yet it is a vanishing art form.

Therefore, I dare to say this. It’s time we got back to the basics. Put down our tech devices and learn the ability to speak and interact with one another. Bring grammar back into our schools and teach kids that while efficiencies gained from “ttyl” abbreviations work in some situations, they do not work for all. We need to learn how to spell and how to put a sentence together the “good, old-fashioned way.” Technology is a wonderful thing but it is only as smart as the user and what we put into it. “Garbage in, garbage out” as the saying goes so let’s recycle those old school dictionaries and put them to good use. From the perspective of your business, here’s why it is so important. Research shows that 59% of consumers would not use a company that had spelling or grammar errors on their website and that fully 70% of people notice these mistakes and feel it shows “an obvious lack of care.” (2) Further, if the average person only spends between 10 and 30 seconds on your website, being memorable because of your errors is not the right way to get noticed!

In educating ourselves about effective and efficient means of communication without the use of technology we might then be better able to apply that knowledge when we do use it. Building a great, error free website that helps tell the world what you can do is vital. Technology IS important but so is how we use it. Communication skills: good for life – and good for business too!

 

(1)MerriamWebster

(2)realbusiness.ca.uk

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Your Brand Values and Governance Model: Developing Your Content Strategy

GovernancePlanning (2)

Part 2 of a 6 part series on Content Strategy for Your Business

 

In the first post in this series, I outlined what a content strategy is and why it’s a critical part of your digital business model.  Over the next 5 weeks of this series, we’ll go through a full content strategy, but where to start?  Sometimes it’s best to start at the end.

 

Governance: Start Your Strategy at the End

When it comes to Content Strategy, A Governance model is perhaps the most important factor.  Why?  Because if you understand up front what it will take to create, measure and maintain your online business communications, you will be more realistic and strategic when you develop your content strategy.  In this post I’ll outline what your governance model will include, and then go into some detail on the creation of the first piece of your content strategy and resulting governance model.

What do I need to Govern?

Online business communications are the basics on your website, which might include

  • Your Home page
  • An “About Us” page or section
  • A services Section and/or product pages
  • Your contact page
  • Campaign based landing pages

Depending on your business goals, it might expand to include content marketing such as

  • Email communications such as e-blasts or newsletters
  • Blogging or articles
  • Info graphics or tools

And depending on your customers and where they are in the sales funnel, it might include brand awareness tactics like

  • Social media: Twitter, Facebook, Linked IN, Instagram, and Pinterest…
  • Influencer marketing

 

Governance of your content strategy means managing these communications, and it is like running a second business, your digital business.  It is part marketing, part sales, and part corporate communications.  And like any business, you need a plan: that’s what Governance is.

Your Governance model brings together all of the pieces of your content strategy into a structured, executable plan of action.  Putting a realistic and actionable governance model in place means being very clear about your brand values and goals, your customer needs, knowing which platforms your ideal customers are using, and which blend of content types will give your brand voice consistency and regularity, and then putting it all in a calendar.

 

A Governance Model Outline

 

Your governance model will be made up of:

1) A clear statement of your brand purpose.  This can be in the form of a mission statement, or it can be in the form of a message map, elevator pitch, or Value proposition (also sometimes called a unique selling proposition or USP).

2) A customer avatar or persona that describes your ideal customer

3) A clear idea of the conversion funnel for your ideal customer and which content types, on which platforms are likely to reach them.

4) An editorial calendar outlining when and what you are going to create or curate and some handy tools to keep it all running smoothly.

These things need to be written down!  Don’t keep it all in your head.  I keep my governance model in front of me in the form of sticky notes and charts pinned to a large piece of foam core that serves as my content strategy whiteboard.   Knowing that these are the building blocks of your content strategy governance model, you can sketch them out very high level, and over the next 5 weeks we’ll fill in the blanks, starting this week with Brand Values.

 

Your Brand Values: Let’s Clarify

What are your brand values, and what are your business goals?  By getting this down very clearly you will have some good material for your About Us page and a guide that will help you with your future content, customer, and platform decisions.  The problem with typical mission statements is that they are very high level and often include a lot of jargon.  For this reason I prefer to create more tactical artefacts, such as a Message Map or Value proposition.

Build a Message Map

A message map is perhaps the most tactical artefact you can create.  It is quick and relatively easy to put together and is a good guideline document if you need to write something quickly such as a product launch announcement, or if you need to give something to your employees so they know the talking points on a particular product, initiative, or your business generally.  CEO’s or PR writers use message maps if they are preparing to do a media interview, for example, or write a press release.

Watch this video about message maps, or use this basic formula, starting with a Twitter-friendly headline.  This means a short, maximum 140-character statement about your brand or product.  Then, write down 3 key points about your brand or product, making sure they are short bullets.  Finally, for each of those three points, come up with a few supporting facts, statistics, or stories that bring the point home.

 Message-Map-Diagram (2)

 

Clarify Your Value Proposition

 

Creating a value proposition using this template from copyhackers will give you a little bit more range of options in terms of how you might talk about your brand as a whole.  Copyhackers has an excellent suite of worksheets and tools for all aspects of content strategy and a great process for figuring out your value proposition, that has you think about your brand and your service(s) or product(s) by filling in this grid.  In the left-most column, write down all of the statements you can come up with that describe the benefits or features of your brand, service(s) or product(s), then really ask yourself if that statement gets a “tick” in the boxes to the right.  When you have a statement that ticks all the boxes, you have a great value proposition!

 

Christine McG
My favourite tool is taken from the book “Gamestorming” because it brings customer target into the mix, and it is visual and easy to fill in the blanks.  Try to make a few of these until you find a combination that feels right.

 

 

elevator-pitch (2)

Once you have a clear idea, or collection of ideas and statements on what you have to offer as a business, the next step is having a very clear picture of your customer: knowing what they want, and where they are going to find it.

Over the next 3 installations, we’ll cover

  • Your Customer: figuring out what your customers want, who they are, and where they are.
  • Social media strategy: we’ll answer the question: do I need a website AND do social media? (The answer is, yes!)
  • Editorial and Content types: we’ll look at creation vs curation and finding the right balance for your brand and your customers, and why you need a schedule. Regularity and consistency is key to building audience.

 

This sounds like a lot of work

I could spend all of my time on creating and maintaining content.  But obviously then I wouldn’t be running my business.  Every business owner has to be a sales and marketing pro these days, however, and much of that sales and marketing activity is contained within the governance model of your online content strategy.  It’s important to find the right balance-or governance model-for your business.

 

For more resources and information on Content Strategy and to download a detailed description of what content strategy entails, go to analyticalengine.ca/resources or download a Content Strategy Info graphic at http://bit.ly/1qY9tYp.

Christine McGlade is a Business Analyst, Content Strategist, and Usability Consultant.  With over 25 years experience in the media business, Christine helps small business, social enterprise, and Not for Profits how to leverage the power of the Internet to grow their business.  Learn more about Christine at analyticalengine.ca

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

If it’s worth saying, say it right!

Sheralyn

Whether in business or in life, the importance of effective communication is paramount.  We have all been on the receiving end of a text that came across the wrong way or an email that was peppered with 13 completely unnecessary exclamation points! These leave an impression and not always a favorable one.  Make your words matter.  Don’t leave people guessing and don’t inadvertently assign them the difficult task of attempting to decipher your true meaning.  Clarity counts, no matter what the message or the medium you choose for its delivery.

Looking at the first example, what do we think of the author with the excessively exuberant use of exclamation points? The truth is we tend to take them a little less seriously and perhaps also question whether they are familiar with some of the basic rules of business communications. Exclamation points are seen as a juvenile expression of emotion and we might ascribe to the writer a personality that suggests they are prone to over-exaggeration. Similarly, the ALL CAPS WRITER also leaves us frowning, maybe even more so.  Unless you’re my 75 year old uncle, a recent convert to the internet age, who seems to have taken his “caps lock” function literally, anyone receiving such a message gets it LOUD and CLEAR but not always in good humour.  Use of capitals implies the sender is YELLING AT YOU TO MAKE A POINT! Don’t be that person.  As the reader you are forming the impression that the writer is angry or short-tempered.  Expressing oneself in ALL CAPS is neither businesslike, nor conducive to fostering an environment of teamwork and cooperation.

In our digital environment another common error in communications is the medium chosen to deliver your message.  While it seems some days that we are in an “anything goes” world, there are still some generally accepted rules of etiquette and common business practices.  Texting, for example, never falls into one of these categories. Should you be texting a co-worker about important financial documents? Texting a client to say you will be late with your deliverables? Absolutely not.  Personal contact with an explanation in the latter example and common sense would suggest no in the former.  The reality is however that common sense seems to be in short supply these days.

Emails are more problematic.  Many businesses are now creating policies around the use of email and tracking and storing all of their employees electronically created data.  That’s a good thing. When choosing email as your communications option, a guideline is to ask yourself a series of questions before you hit “send.”  Should you forward to your boss, co-workers or clients that hilarious joke you saw on Facebook? Clearly no. Is the subject matter only business related and something that should be documented and tracked? If so, go ahead and send an email.  But what about those times when you choose to send an email rather than pick up the phone or stop by someone’s office for an important or potentially difficult conversation?  Are you making that choice because “it’s easier” for you?  Take stock. What needs to be said? What is the best method for communicating that message?  Who needs to hear it? When should it be heard and how should it be heard?  Like any other business process, communications should follow a defined step by step model that anyone can refer to when in doubt.  Cleary, the use of email is important, sometimes faster and more efficient and it provides a well documented trail if necessary in legal matters.  Email only works however, when we also remember all the other pertinent facts:  use proper sentence structure, review your use of grammar, don’t write in all caps and never use email as a means to avoid a conversation when talking would be more appropriate.

Finally, never underestimate the power of both tone and body language in communications. Telling someone to “Have a nice day” can turn from sarcasm to a pleasantry with just a slight shift in tone. How you stand, where you stand and what you are doing with your hands sends another message to your audience.  Like that Seinfeld episode, “close-talkers” are intimidating.  If you stand with your arms crossed you appear defensive and not willing to listen.  Hands on your hips suggest an angry tone and can be construed as confrontational.  If you talk with your hands you are perceived as expressive and more open. Standing over someone who is sitting is a position of power and you will gain far more trust and cooperation if you match your level to that of the person you are addressing.

Make the clarity of your communications paramount.  We have all, at some point in our lives, opened our mouth, inserted a foot and hoped the ground would rise up and swallow us.  Communication takes time and practice to get it right. Take five. Make your communications matter. After all, if it’s worth saying, it’s worth saying right, the first time, every time.

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

Tagged , , , , , , , , , , , , , , , , , , , , ,

Communications

Sheralyn

The importance of effective communication, in any business, simply cannot be overstated and can’t be overstated simply.  Say what????

Giant Jet Ski Sale.  We drove by this sign on our way up north recently and these four words made me laugh out loud. I immediately envisioned a large lake full of enormous jet skis, something large enough to keep the Jolly Green Giant afloat. Is that really what the store was offering, or were they instead conducting a sale of epic proportions, with perhaps hundreds of jet skis (regular size only) for sale? Were they selling a volume of product or a product of volume?  In any business your communications clarity matters and it matters very much.

Small business entrepreneurs often don’t have the benefit of a large marketing and advertising budget or an elite advertising firm supporting them and providing great copy.  You have to write it yourself.  The problem for many entrepreneurs is that while they are subject matter experts (SME) in their chosen field, such extensive knowledge and expertise can prove to be an impediment when it comes to selling their product in a clear, concise and engaging way.

Entrepreneurs are often passionate about their product or service and it becomes difficult to critique your own content.  To you, everything is important but to a potential client that’s simply not the case. Distill your message down to the most salient points, those that your potential client most needs to hear. If you are not sure how much is too much information think “need to know” not “nice to know.”

If you’re having trouble with this process ask someone else to read through your website and promotional materials. If not an editing professional, at least ask a friend. A person who knows nothing about your chosen profession is ideal because if you can clearly convey your message to someone with no previous knowledge of your business that’s a great start. (As long as you trust their ability to give you honest feedback that is!)

Another excellent exercise is to take a sample paragraph (perhaps the one where you attempt to explain what your product or service is) and distill that message down to just ten words.  Can you get your point across in ten words or less? My guess is that you can and you should!  The message will likely be much better and certainly more concise.  If you offer multiple services make sure your message doesn’t sound muddled implying you don’t have a focus.  You might do several things but clarity and an attention grabbing headliner are still the most important factors in drawing the reader in.  Establish a ten word tagline, get your audiences attention, then you can up sell them on all your services.

This last piece of advice might sound obvious but it never ceases to amaze me how often it’s ignored: Spell check, spell check, spell check! There is nothing sloppier than reading a website riddled with spelling mistakes.  I understand grammar and syntax is often challenging and particularly for newcomers, the vagaries of the English language can be frustrating.  But spelling? The computer does that for you!  Click on “tools,” pull down grammar and spelling, follow the bouncing yellow dot….ok, there is no bouncing dot but it’s really that simple and there is no excuse for not doing it.

And that’s all you need to know about communications.  Simply stated. Statedsimply.

 

WRiting Right For You
“At a loss for words? I can help you find them!”
Sheralyn Roman B.A., B.Ed.

Business: 416-420-9415
Email: writingrightforyou@gmail.com
Website:http://writingrightforyou.weebly.com

Tagged , , , , , , , , , , , , , , , ,

Nikki Clarke – Canadian Small Business Woman of the Month of August 2013

Nikki Clarke

Jamaican born, Nikki Clarke, holds a Diploma in Social Sciences from John Abbott College and at, McGill University, earned a degree in Film and Communications where she received formal media training for print, television, radio. Nikki also earned an Honours Diploma from Sheridan College in Early Childhood Education. Gifted with acquiring languages, Nikki is fluent in English, French, and Spanish.  Nikki was an instructor at Sheridan College, in the Faculty of Early Childhood Education and the School of Business from 1999 to 2009.

In 2006, Nikki started the company, Bead 4 Health, for which she designs and handcrafts organic jewelry for men and women and distributes them online http://www.Bead4HealthBoutique.com. Self-taught, Nikki began her creating designs for fun. Her pieces quickly got the attention of friends and coworkers who began placing custom orders for her work. Nikki experiments with wood, semi-precious stones, magnets, and freshwater pearls. Nikki was introduced to magnetic therapy after purchasing a magnetic necklace for a neck injury she sustained in an accident. Nikki’s designs have been featured in Planet Africa, Rogers Television, the Ethnic Umbrella, Bless Magazine, Kurves Modelling and Talent 2009 Calendar ,2009/2010 Mr. International Caribbean Calendar and featured on ETALK.Nikki’s peices are available for purchase at various festivals , Etsy, Orangefish  , and http://www.bead4healthboutique.com.

In 2007, Nikki joined the team of the Ethnic Umbrella, Canada’s most diverse community newspaper, as a columnist and public relations manager. In August 2008,Nikki was the recipient of the African Canadian Women’s Achievement Award for her work in the community and excellence in teaching.

Nikki founded internet tv/radio show AND THE BEAT GOES ON in 2008 and the same year started her Publicity/Public Relations Company, Nikki Clarke Inc.
Nikki is also publisher and author of her first design book, Bead 4 Health Collective Volume One, which was sold at various Chapters/Indigo/Coles Stores.

The Nikki Clarke Show was launched October 2012  and can be viewed on http://www.xsnetwork.com as well Rogers Cable TV 10 in the fall of 2013. Nikki will be starting her Clarke Media Arts program in 2013 offering production and broadcasting training for at risk youth.

Our Q & A with Niikki Clarke

*What inspires you?

I am inspired by my children. They gave me the tenacity to keep pursuing my dreams.

*As a small business owner, what achievements make you most proud?

I host and produce a variety show called the “Nikki Clarke Show” which is aired online on www.xsnetwork.com . The show will also be part of the Rogers TV fall lineup. I design organic jewelry for men and women. The natural line is called Bead 4 Health. I also run an event planning and marketing company called Nikki Clarke Inc.

*What advice would you give to other aspiring small business owners?

Juggling a number of hustles means you have to stay organized. I create a daily checklist of tasks that I can realistically tackle. I have two calendars that I track that I update daily. I used to be able to function on memory alone but not anymore.

To build a strong brand means understanding what your brand is. That’s important. If you are not certain, who will be? Promote yourself with belief and consistency. Consistency builds trust.

Make yourself stand out from the rest. Approach the media with a story or an event that is unique.  Writing a clear and concise press release will also help to catch a story editor’s attention.  Create a rapport with your media friends. When media accept your invitation to cover your story, make sure they have all the information they need, follow up, and thank them generously.

Authenticity. It is important for me to produce features that connect with the audience from a human interest level. I want to not only entertain, I want to inspire and teach. Television is another kind of classroom for me.

*What new things can we look forward to from your business in the upcoming year?

I would love to grow the Nikki Clarke Show on a major level. That’s a huge passion for me to provide inspiring content for television on an international level.

Tagged , , , , , , , , , , , , , , , , , , , , , ,
Advertisements
%d bloggers like this: