Tag Archives: direct sales

Why we hate MLM companies and any other direct seller business


Nobody likes to be sold to. When we hearing the word “selling” of any kind, we turn our head away and run. The truth of the matter is, we are being sold through marketing everywhere we go. Everything from our clothing, cars, and even our toothpaste all has been marketed to us.  Why are we so hesitant to buy from a MLM company or any direct seller?

Direct sellers- Don’t have the marketing budget as big companies do and have to work harder to get through your door than an average company. By work harder, I mean that their frontline (Your Avon lady) needs to find you (the consumer) and teach you about her products. Bigger companies like Home Depot and Wal-Mart have big commercials and advertising teams that send their marketing message to you so that you will choose their brand over the competition. This marketing message comes to you in different forms like; TV, radio, print newspaper, social media sponsored ads.  Direct sellers only have brochures, a website, and themselves to send that same message to you. You see the seller as a seller, whereas a big corporation, you see a message.

Many MLM companies have started as a scamming business that looks legit in the beginning but have con many hardworking citizens. Some of these companies made millions misleading others and has made national news staining the MLM community. Not all multi-level businesses are schemes but because we have heard about horrible stories, we are forever tainted.

Most consumers don’t know that MLM are more often just like the companies we work for. There is a CEO that overlooks the company as a whole that delegates to a board, those delegates to managers, and those delegates to the frontline workers. This CEO makes the most money because they usually hold the most profit share and the bottom line business reflects their pocket size.  The difference between them and our direct sellers, is that these direct sellers are able to work hard and reap the financial benefits that come along with it, where in a corporation, they work on a wage.

Our direct sellers are our neighbours, friends, and family that are trying to make a little extra money to get out of debt, create savings, or have a dream that they cannot achieve in the standard 9-5 job. Many of these corporations do not give their frontline workers the bonuses or even benefits that they need in order to sustain a comfortable living. Direct sellers need to work harder to gain your trust and attention so that they can make a dollar. We as people don’t like being misled or sold to. We as people need time to trust a company or product before purchasing. Make an informed decision before choosing one over the other.


Jemi Smith guest blogs on numerous websites and owns a mom community website called momsgotodurham.com. She has a passion for business and marketing and is raising two young boys under 3. You can e-mail her at jemiechevarria@gmail.com or call her at (647)785-5851


Tagged , , , , , , , , , ,

Is it still a man’s world?


I watched Get on Up, the movie based on James Brown’s a few months ago.  As I watched him sing This is a Man’s World it made me wonder if this is still the truth, especially after recently celebrating International Women’s Day.  Of course, the song continues that the world would be nothing without a woman or a girl, but it still begs the question, are men still the one’s in control?

I think we are seeing a shift that may change the way James Brown would see the world today if he were still alive.  While we still aren’t seeing enough women in the boardrooms of the corporate world, I see a lot more of us deciding to leave the corporate culture altogether and do their own thing.  I’m not going to quote statistics here, but I’m pretty sure that the numbers of women starting their own businesses are on the rise.

When I go to networking events, I see more and more women out there promoting businesses that they are passionate about.  Whether they are doing direct sales or starting a business from the ground up, more and more women are realizing that the usual 9-5 isn’t going to give them the lifestyle that they want.  We all want more freedom, more time to do the things that are important to us, while earning an income that allows us to do it comfortably.

While many still consider becoming an entrepreneur to be a risky endeavor, it is also one of the most gratifying.  What is so great about the abundance of women entering the world of entrepreneurship is that you don’t have to look very hard to find support and encouragement along the way.  There are a lot of women out there who are trying to change the way we do business.  No one is denying the importance of being mindful of your bottom line at all times, but there is more to business than making a profit.  It’s about fostering long-term relationships and coming from a place of service rather than focusing solely on the sale.

I’m curious to see where the next 10 years will take us.  Will the number of female entrepreneurs continue to increase, or will we see a plateau?  Personally, I believe that as more women become entrepreneurs and achieve success, they will inspire more of us to do the same.  I think it’s up to us as existing business owners to support and encourage those who are considering entering the world of entrepreneurship.

I believe the most important thing is to be honest about the journey.  Don’t sugar coat it and paint this idealistic view of what it means to leave your full-time job and do your own thing.  This isn’t to scare anyone off, but to give them a realistic view of what’s in store.  The saying that it takes 10 years to become an overnight success isn’t an overused cliché, but the truth!

It might still be a man’s world today, but I don’t think that it will stay that way for long.  Women are taking control of their lives and their futures.  We no longer want to be bound by the limitations of a typical corporate job.  We want more, and we want to do it on our own terms.  Scary? Definitely!  Worth taking the risk? Absolutely!

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution.She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!

Tagged , , , , , , , , , , , , , , , , , , , , ,
%d bloggers like this: