Tag Archives: emotional

Why Female Entrepreneurs Need To Stop Apologizing


It’s no secret that women in positions of power often have to get there on a different track than their male peers. In 2011, only 15.5 percent of Canadian small and medium-sized businesses were owned by women. And that number doesn’t include solopreneurs who are trying to make their way on their own. The majority of those female entrepreneurs also have no business growth goals. Even if they do have growth in mind, female-owned businesses in Canada have lower growth rates than male-owned businesses.

Why is that? Well, as female entrepreneurs, we’re constantly having to apologize for appearing too harsh, too soft, too emotional, too masculine, too feminine, too unstable, too… everything. Of course, there are also women who want to own a business while having a family. We are constantly accused of wanting to have it all, but who says we can’t have it all?

As a business owner, I am constantly keeping myself in check, re-reading emails dozens of times before hitting send even if it’s a routine invoice reminder, a quick question about a project I’m working on, and just generally worrying that I would offend someone or, horribly, someone doesn’t like me.

A lesson I am learning on a daily basis as an entrepreneur is that not everyone is going to like you or how you run your business. Rather than dwelling on those people, focus on people who appreciate you. To stand out, female entrepreneurs need to stand up and use our voices. It’s OK to have an opinion. It’s OK to have ideas that are better than those of your peers. And it is definitely OK to talk about why you are so great.

The reality is that all business owners, men and women, should conduct themselves with a certain sense of tact and business etiquette, but stop apologizing for wanting to be a successful, female business owner. Set high goals for yourself and do what you need to do to get there.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace


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What Your Communication Style Says About You


Communication is key. Whether we communicate in writing – in letters or e-mails – or verbally, over the telephone or in person, what business owners and clients say and how we say it is important to understanding one another. Getting it completely wrong can have consequences ranging from simple misunderstandings to lost business.

While we all know how to talk, and business training teaches us what to say, what do we really learn about interpreting someone else’s communication style and what it says about their preferences in dealing with us?

In a recent Lunch & Learn, Jayne Huhtanen, a business coach with Focal Point Coaching of Toronto [http://ca.linkedin.com/in/jaynehuhtanen], addressed whether our communication style might be holding us back. Not speaking the same ‘language’ as our existing or potential customers, Jayne says, can significantly limit your success”. To start with ourselves and recognise our own style, Jayne demonstrated the DISC profile created in the 1920s by psychologist William Marston.

The profile identifies four main communication styles: Dominant, Influential, Steady, and Conscientious. The first step is to recognise your style or that of the person you are communicating with. Then it helps to know what does and does not work when dealing with someone of that style.

  • Dominant individuals are: decisive, competitive, direct, often demanding and impatient. When dealing with a D-style it is best to be brief and to the point, focused, and logical. Keep the conversation results oriented and on topic. Do not dominate the dialogue, get emotional or touch the person.
  • Influential individuals are: sociable and talkative, impulsive, spontaneous, and emotional. When dealing with an I-style it is best to focus on the positive, show enthusiasm and smile a lot. Be warm and friendly, let him or her talk, and ask their opinion. Do not squash their enthusiasm, be negative, or focus on too much detail.
  • Steady individuals are: calm and laid-back, amiable, patient, modest, and often indecisive. When dealing with an S-style it is best to build trust, and slow down to draw out his or her opinions. Do provide reassurance and enough time to make a decision. Do not press for an immediate answer, make sudden changes, or fail to deliver on promises you make.
  • Conscientious individuals are: precise, logical, analytical, quiet, and disciplined. When dealing with a C-style it is best to present facts and data, use proven ideas, and stay on task. Do be patient, provide detailed information, and give enough time to think. Do not touch the person, be too chatty and talk about personal issues, or keep important information to yourself.

Recognising these different communication styles quickly is, of course, a challenge for anyone who is not a psychologist or otherwise trained. Nevertheless, when dealing regularly with your existing clients it will probably become quite evident which style pervades.

With some observation and a little practise you should be able to recognise which style your clients – and you! – fall under. It may help to understand that someone’s curt mannerisms are borne not out of malice but a habit they have less control over. Makes me think of the TV character Sheldon in ‘Big Bang Theory’!





Martina Rowley is the founder and operator of Beach Business Hub – THE co-working space east of the Don Valley. She combined her passion and experience in the environmental sector with her community engagement side to create a local work environment where space and resources are shared. She fosters and facilitates collaboration, networking, and learning for and with small business owners and new start-ups.  Contact her at:http://www.beachbusinesshub.ca, on Facebook and on Twitter

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Courage Is A Trait We Grow Into


The definition of Courage is the ability and willingness to confront fearpaindangeruncertainty, or intimidationPhysical courage is courage in the face of physical pain, hardship, death, or threat of death, while moral courage is the ability to act rightly in the face of popular opposition, shamescandal, or discouragement.

Such an emotional definition to a part of our being that is so deep within us.  I think back on my life and remember times when I felt I could have been more resourceful or brave in sticking to my wants, needs and ideals.  And as I reflect I notice that I did the best I could with what I knew about myself and the situation at that moment in time.

I believe that there are great levels of courage.  Do you remember the time in school where the bully was picking on someone and you could have said something but didn’t because we were too afraid in that moment?  Were you really afraid or was it that you didn’t know what you could do? At the age of 10 or 12 we knew right from wrong.  Now our more complex brain (our unconscious mind) has influences on our thoughts as well and they are even more powerful.

It is our unconscious that sizes up the situations we are faced with in seconds.  Our wondrous mind looks at the situations and as in the case of the bully asks and responds faster than the speed of light at its own questions.

The questions start:

Should I let this person do this to someone else?

Why isn’t anyone else jumping in?

Am I big enough to help?

What if I am not and no one jumps in to help me?

Will I be able to ever get away from this bully again?

All these questions and more run through and are answered instantaneously.


So, let move back to my first thought and that is that courage is a trait that grows as we grow.  The more information and experiences we are introduced to, the more able we are to respond to difficult situations.  We are just people doing the all we can in the best of moments and in the difficult times. Never doubt your courage and trust your instincts.  Your courage is directly connected to that very wholesome part of yourself.

Anna Ottaviani is a Board Certified NLP Master Practitioner & Master Coach, Board Certified Master Hypnotherapist,Creating Your Future® , Time Line® Therapist Practitioner and Reiki Master. Her methods are unique and tailored to each individual client. She can be reached at www.sucessfullyyou.ca or by phone at 289-221-5772. You can follow her on Facebook at http://www.facebook.com/successfullyyou?ref=ts&fref=ts

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