Tag Archives: entrepreneur

Dealing with a negative review

CHuntly

You put your heart and soul into building your business. Whether you sell a product or a service, no matter how amazing it is, it’s inevitable you are going to run into a few negative reviews. They can crop up for any number of reasons: the customer is having a bad day; something went wrong with your product/service; what you offer really just wasn’t a good fit with the customer; or perhaps it was the ever-present internet troll (people who will do or say anything to get a rise out of someone).

Whatever the reason for the negative review, don’t take it personally.

Here are a few things to consider so you can come out ahead after a bad review.

  1. CREATE A PLAN: In fact, if you have protocols in place ahead of time, then you can be strategic about your response rather than rely on decisions that might be based on an emotional reaction. Regardless of the situation, how you respond shouldn’t differ.
  2. DON’T WAIT TOO LONG TO RESPOND PUBLICLY: Gage the situation – if it’s an internet troll, they are just looking for an argument. If it’s a credible customer situation, respond strategically within 48 hours. A quick response and an attempt at a positive outcome reflects positively on you. In many cases the review may be edited or deleted if they are happy, but never ask them to remove a bad review.
  3. TAKE IT OFFLINE: While it’s good for everyone to see that you are listening to your customers and are concerned about their experience with your brand, you don’t need to air all of the nitty gritty details of the situation publicly. Ask to move the conversation to private message, email, or even a phone call, depending on the situation.
  4. CREATE A DIALOGUE: A bad review is a great opportunity for you to build a strong foundation for a long-term relationship with a customer. You are both human, after all. Show a willingness to work with them, be truthful, but keep it neutral – keep emotion out of your problem-solving.
  5. Don’t pick a fight: STOP YELLING AT PEOPLE BY RESPONDING IN ALL CAPS! It just makes you look like you are ready for a fight. Apologize and move on.
  6. TAKE IT SERIOUSLY: Your customers and potential customers are always listening. A bad review can turn away customers and you may not have a chance to win them back. If more than one person has the same complaint, then you need to take a step back and review your approach – that many people can’t be wrong.
  7. ENCOURAGE CUSTOMER REVIEWS: A great loyalty program or contest can encourage your customers to review you. The goal is to outweigh the bad with the good. You can’t (and shouldn’t) have the negative review removed but the more reviews you have, the more credible you look.
  8. LEARN FROM IT: A negative review is a great chance for you to learn more about what types of customers you shouldn’t Refine your target audience by listening. You can also tweak your approach and potentially your product/service offering based on negative reviews. Remember, multiple negative reviews about the same thing means that you are doing something wrong.

A negative review doesn’t have to be the end of the world. How you choose to deal with it will either allow you to come out ahead or fall behind. The important thing to remember is that you can always work to win back favour from your customers if you do it in the right way.

Have you gotten a negative review and you’re not sure what to do, or maybe you handled it wrong? Feel free to reach out so I can help you find a solution that is right for you.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

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Let’s Play A Game

Sheralyn

Sometimes in this space we talk about communication. Well, ok – usually in this space communication is ALL we talk about!  Occasionally it’s tips and tools, sometimes it is general open-ended advice applicable to any business and today, we would like to share something we do each week in an effort to engage both new and existing customers. It might seem a little self-indulgent but we hope you’ll go along with us and possibly pick up some helpful advice along the way.

There are two things we do each week to engage and interact with our audience. If you’ve never followed the links at the bottom of this post in order to view our business facebook page, I invite you to do so, in order to see what it’s all about. Once there, you might consider how you can adapt the concept to best suit your business.  Perhaps you are hoping to drive more traffic to your website. Maybe your facebook page needs more likes. Either way, we encourage you to consider “having a conversation” with your customer, as a means to potentially increasing your bottom line.  In today’s digital economy, communication often takes on a new and unique meaning. Conversations don’t necessarily take place face to face and in fact, you may never meet your customer or client in person. How do you have a “conversation” without ever speaking a word? Well one of things we do at Writing Right For You is play games and share information!

Each week we play “Wordplay Wednesday”™ and “Fun Fact Friday.”™ Wednesday is an opportunity to engage followers in a challenging exercise usually involving homonyms. We interact with our audience as they attempt to guess the word of the day. Occasionally, a Timmies gift card is the prize. Playing our Wordplay Wednesday challenge drives traffic to our facebook page and website too. We engage and interact with both existing and potential customers in a light-hearted and fun way that involves absolutely no sales pressure whatsoever.  This is followed up each Friday with our Fun Fact word of the day where we share the weird and wonderful world of the English language, explaining the meaning behind such unusual words as “quidnunc.” (Yup, it really is a word!)

Not everything in business needs to be about “the sale.” By engaging customers in new and unique ways however, a sale might just be the end result. Consider what you can do to engage, interact and have a “conversation” with both new and existing customers, without ever picking up the phone. Stop by our page first….increase your vocabulary, share your new found knowledge with your own customers and hey, you might win a coffee while you’re at it!

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Angela Boschee: Canadian Small Business Woman of the Month of July 2016

Angela at Runwayz
Runwayz began in 2005 as a home based business and has to grown to our current location in downtown Medicine Hat, Alberta. We are pleased to offer unique and hard to find gift ideas including general gift ware, baby and kids clothing and toys, ladies footwear and accessories, and home accents. We are thrilled to be soon celebrating our website’s one year anniversary! Our website isrunwayzboutique.com and we ship anywhere in the world.

Province

AB

Company Mission

We enjoy providing a great variety of hard to find and one of a kind gift ideas for everyone on your list!

Product/Service Description

Unique Gift Ideas
Ladies Footwear, Accessories, and More
Baby and Kids Clothing & Toys
Home Accents

Journey to Mompreneurship

Every since I was a little girl I dreamed of owning my own store someday. That dream combined with a love of shopping brought me to where I am today. I am thrilled to own my own boutique, balancing being a stay at home Mom with my store. I also love to host local small business showcases, continuing to offer small businesses such as myself a place to present what they have to offer to our community! I also enjoy supporting various fellow Mompreneurs by offering their products through our store,
Our Q & A with Angela
*What inspires you? 
I draw inspiration from many things including my friends and family, God, and fellow entrepreneurs that I admire.
*As a small business owner, what achievements make you most proud?
We are just wrapping up celebrating a milestone … 10 years in business!  I am really grateful to have reached the 10 year mark.  I am also very proud of all the work that has gone into creating our websiterunwayzboutique.com
Another thing that I truly enjoy is networking with other small businesses and hosting small business trade shows.  I truly enjoy helping others and am proud of the success of the shows that we have hosted.
*What advice would you give to other aspiring small business owners?
Be open to continual research and change to stay in the running
*What new things can we look forward to from your business in the upcoming year?
Some exciting new products in the areas of general giftware especially.
Follow us on twitter and like us on face book (as listed below) to stay in the loop!  We also have a newsletter sign up on our web page.
Like Angela’s page on facebook:
https://www.facebook.com/Runwayzboutique

Visit her website
http://runwayzboutique.com

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Dealing with Negative Comments on Social Media

Teach Me Social Blog - dealing with negative comments on social mediaIt’s happened to all of us. We work hard to publish an article or a social media post only to have someone come along and respond with a negative or defamatory comment. It’s disheartening, frustrating, upsetting and even angering and it takes every ounce of patience to not want to write back an equally negative and snarky reply. I’ve been there, and I’ve felt the same way. But I can honestly tell you that the best way to respond to negativity on social media is with positivity.

Sir Isaac Newton described his 3rd Law of Motion by explaining that “Every action has an equal and opposite reaction.” In elementary Mathematics, we are taught that a negative and positive number of the same absolute value cancel each other out in an equation (ie. -4 + 4 = 0) What does this have to do with social media? Well, the same notion of countering forces can be applied to all positive and negative forces, energy and comments.

As a rule of thumb in customer service, it is always best to respond to customer complaints in a calm, professional manner. As business owners, we need to recognize that the customer just wants to feel validated for their complaint. This can be handled in a number of ways, but it is always best to acknowledge their negative experience and try to offer a solution. There may not always be a mutually agreeable solution, but remember that an angry customer has more potential to do damage to your business’ reputation than a happy one.

Here are some important Do’s and Don’t’s when considering how to respond to customer complaints, reviews or feedback on Social Media…. KEEP CALM AND RESPOND WITH CALM Poster

What not to do –  

  • Don’t ignore it. It might be tempting to try to delete the comment, or hope it quickly fades down in people’s newsfeeds, but there is never any guarantee. It is always better to respond and address the problem than ignore it and hope it goes away.
  • Don’t respond back with negativity. In the world of debates, two negatives never equal a positive! Responding with anger or offence is just going to add fuel to the fire. It’s upsetting for everyone involved and surrounds your business with negative energy.
  • Don’t get into a battle. There is nothing to be gained from trying to have the final say. Anyone following the discussion on your social network will be able to “see” the entire battle unfolding and each of your followers has an easy click to unfollow you and refuse to see any future posts from your business.

What to do instead –

  • DO take time to formulate an appropriate response before typing any reply to the comment. If possible, ask a colleague or trusted friend to read your reply first before you publish it online. Taking time not only allows you to respond with a clear head, but it also has likely given your disgruntled customer a chance to cool off too.
  • DO respond with professionalism and offer to address the complainant’s concerns offline, perhaps via email address or over the phone. Offer a solution to the problem right up front so that the next step is in their hands to either take you up on the offer, or to walk away.
  • DO end the discussion quickly, after a single, well composed reply. There is nothing to be gained by carrying on the discussion if you first response did everything to address the complaint, offer a solution and provide a non-social media form of communication to use to continue the conversation.

Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Business owners through social media for over for years. Teach Me Social now offers services ranging from training sessions for small business owners and their teams, to full-service social media account management. Visit teachmesocial.ca to learn more about our service offerings or to contact us today for a no obligation consultation, including an audit of your existing social media channels.

Kelly Farrell - Teach Me Social -headshot (2)

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Is Fear of Failure Holding You Back?

CHuntly

You have your fabulous business idea, you have your goals written out, and you have written a killer business plan. The next step can be the most daunting one when it comes to launching any business – you have to tell people about what it is you do.

Once you start marketing your business one of three things can happen:

  1. You are an “instant” hit – it looks like you are going to meet or surpass your goals.
  2. Nothing – no one seems interested in buying what you are selling, or perhaps you aren’t reaching them in the right ways.
  3. Your audience vocally doesn’t like what you are offering – this is pretty rare unless you have completely misread your audience.

Often, for an entrepreneur, the fear of failure can hold you back from putting together the best marketing strategy you can. You are afraid that if you put yourself out there completely you won’t be received well. The best way to get over your fears is strategic planning and focus.

I know what you are thinking…  I read this blog for THAT?! As simple as it might seem, the one thing that gets pushed aside is great planning. You may have a lot of great ideas for a marketing plan, but is it a full strategy? And do you have a plan to keep yourself on track?

Here are 5 things to consider to help get over the entrepreneurial fear hump and get your marketing strategy in order:

  1. Have you considered your target audience’s needs and behaviours? Your audience should always dictate how you market your business. For example, if you are targeting an audience that isn’t very tech-savvy, that Twitter Q&A you have planned is the wrong place to invest. You may want to consider more traditional tactics like direct mail or event-based marketing.
  2. Do your selected tactics fit within your overall business goals? It’s easy to get caught up with what your competitors are doing or the latest and greatest technology that is on the market, however you should take a step back and consider those goals and objectives in your business plan. If your goal is to become an industry leader in your field but you hadn’t considered a strong content marketing or PR plan, then you should reconsider your planning.
  3. Focus is your best friend. It is easy to look at all of the things you have to do and find smaller, less important tasks that you “just have to” complete first. While cleaning out your junk drawer in your desk can probably wait as well, I am talking about all of the things that can derail a great strategy. For example, you have set out to market your business on Facebook, Twitter, and Instagram, but you heard about how neat Snapchat is and you thought you would “just set up” an account. Before you know it, you have spent half a day on something that you hadn’t planned on.
  4. Are you evaluating your strategy on a regular basis? Changing your original strategy isn’t a bad thing as long as it comes from a strategic evaluation of what is working and what isn’t. If you aren’t getting the traction you expected from Facebook, maybe you should consider a different social channel or focusing your time and resources into a different strategy altogether. It’s important to track the success of your efforts so you can look at your success over time and tweak your strategy as necessary.
  5. Are you trying to be an island? This is a huge cause of entrepreneurial fear (and failure). You may be the biggest champion of your own idea, however, sometimes it’s good to bring a third party in to look at your strategy with an unbiased eye. You don’t have to hire someone to do your entire strategy and execution for you (your budget might not allow for that!) but you can work with a consultant or coach to make sure you are on the right track. Your hesitation in starting your marketing outreach could stem from not feeling confident in your strategy and this will help with that.

As a business owner you should always give yourself enough space to take a step back, take a deep breath, and get back to the basics of what makes your business a business – your idea, your goals and objectives, your brand story, and your target audience. As long as you have a good foundation in the basics, you can approach everything else with confidence.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

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3 Ways to Network This Summer

IMG_7144

Summer is fast approaching and as the days get longer and warmer entrepreneurs put their networking goals on hold.  Sadly many people think of networking as work and forget that a strong network is built through relationships not rules or business card quotas. Contrary to popular belief summer is a great time to get out there and strengthen your network. Here are three ways you can network this Summer:

Get in the game
Outdoor sports are extremely popular in the summer. Whether you’re a player or simply a fan get in the game by joining a sports team or attending a sporting event.  There are also some great charity sports events such as golf or volleyball tournaments that you can get involved in.  Sharing a common interest such as sports, brings people together and helps form better relationships.

Leverage your lunch break
The warmer summer weather is a great reason to be outside and an even better opportunity to invite a new connection out to lunch. Most people enjoy being out of the office during the warmer summer months and are more likely to accept a lunch invitation. The season also makes a lunch meeting more informal as you can opt for outdoor seating and enjoy your surroundings.

Attend some festivals
Summer is famous for its festivals. Attending a few summer festivals is a great way to learn about new music and different cultures. It also exposes you to many potential connections.  Most festivals are free and open to the public so it’s a cost effective way to enjoy the summer and build your network.

  Praveeni Perera is the CEO and co-founder of Professional Edge Consulting a corporate training company based in Ottawa offering training and coaching services to clients around the world.  She can be reached via WebsiteTwitterFacebook or her Blog.

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Facebook News Feed: How does it work?

Kelly headshot (2)

Have you ever wondered how Facebook’s news feed work? Or how Facebook decides what content to show in your news feed?  In this blog we are going to tell you how the news feed works and how you can create more visibility for your brand

 

  1. Facebook decides what to show you in your news feed based on other similar content that you browse.

For example  if you spend most of your day reading articles about animals, watching videos about animals, then you will see more content about pets and animals on your news feed.

How do you get your content to show on your fans news feeds?  You need to create content that engages your users, and keeps them around.  The longer users spend on your content, the more likely they are to see your updates in their feed.

There are a few ways to do this.  Don’t use deceptive headlines, this won’t win you any points with Facebook’s algorithm.  Make sure you have great content.  You want a catchy headline that will make people click on your link, video or instant article.

How much content is enough?  Don’t make content for web and mobile too long.  The majority of people have a very short attention span when interacting with online content, especially articles and videos. While the algorithm measures time on content, there is a maximum threshold.

 

  1. Content Diversity

Due to feedback from users, Facebook plans to implement some diversity in it’s news feeds.  Users have complained about seeing the same content, back to back, from the same publisher, pages or sources.  Facebook learned that users want to see wide-ranging content from different publishers.

Diversity can be harder nut to crack, but there is a very simple way.  Make sure you post your blog on multiple site, get friends pages to share it, if you have partners, ask them to share your info.  The more places that your content lives, the more likely it will appear in people’s news feeds.  I do however want to suggest caution, as having your content on too many sites can damage your google search rating.  It’s all about finding the right balance.

The other thing you can do is to re-purpose old content, and share that to your page via other links like from your blog, your LinkedIn page, employees pages.  You have more content to draw from and share than you realize.

 

  1. Facebook wants to show you the stories that it thinks will matter most to you

This is an easy on to achieve, create stories that matter to your audience.  Are you involved in the community? write a blog about it.  Do you help out with charity drives? write a blog about it.  Did an employee of yours win an award? write a blog about it.  Creating stories is easy because there are so many around you if you just take the time to really connect with your customers and employees.

 

  1. Shows you content based on the friends you have and pages you follow

I’m sure you’ve seen this in action.  You follow a new business page, and BAM, their content starts to show up in your news feed.  Pretty convenient right?

Well, here’s how you can start to take advantage of that for your business.  You have all these fans, maybe thousands, that like your page and have shown interest in what you do or what you offer.  Encourage your fans to share your content.  The more that they share, the more your content will appear on their friends news feeds.  Identify who your regulars are.  Who is always commenting, sharing and engaged with your content? Give them a shout out, recommend that other people follow them.

You can also start following other businesses, recommend other businesses who you have had successful partnerships with in the past.  All of this not only helps you gain more exposure to followers of these groups, but also helps to build your brand awareness and recognition.

 

  1. Types of content users interact with

This one is pretty straight forward, if users tend to watch more videos on Facebook, then their feed will tend to include more video content.  Same goes for text, photos and links.

To overcome this obstacle, be sure to have a wide variety of mediums for your content.  Have a good mix of text, video, pictures and links.

 

  1. Engagement can beat Recency

Lets talk about engagement first.  If a post has a lot of engagement with your audience, it will be more likely to show up compared to something posted recently.  For example, if someone posted content yesterday that got a lot of engagement and you decided to share that same content today, Facebook would prioritize the post with the highest engagement to show up on the news feed.

For recency, be sure you post everyday.  If you take a few days off from posting anything, then you will be less likely to show up in news feeds because your audience also follows pages who may post more often and therefore will have a higher chance of showing up.

So make sure that you post often and that you are getting engagement on the content you are posting.

 

  1. Users can control their news feed

While this is an option for all users, most people are unaware of this option.  Users can hide posts from friends and pages, while still remaining friends and fans of those same pages.  Users can also tell Facebook which pages they would like to see first in their news feed.

Make the assumption that most users don’t know about this option, then tell them how they can be sure to see your content first in their news feed.  Take a screen shot of your page with the instructions of “how to see us first”  Then pin it to the top of your page or make it a part of your cover photo.

FB

Companies like Facebook and Google are constantly changing how their algorithms work, so it can be a full time job staying on top of the changes and understanding what they mean for your business.  Keep up with the changes and adapt your content to meet those changes and you will see better results.

 

Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Business owners through social media for over three years. Her team now offers services ranging from training sessions for small business owners and their teams, to full-service social media account management. Visit teachmesocial.ca to learn more about our service offerings or to contact us today for a no obligation consultation, including an audit of your existing social media channels.

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15 free or low cost marketing ideas for small businesses

FB Pic

1)  Communication: start up as many social media sites appropriate for your business; LinkedIn, Facebook, Twitter, e-mail, blog site, live chat through your business website and a toll-free phone number.

2)  Business cards: leave them everywhere and hand them out to everyone!

3)  E-mail newsletters: collect e-mails and send out weekly, bi-weekly or even monthly newsletters informing customers about upcoming promotions or events.

4)  Business webpage: keep your website and social media pages up to date and fresh. Your customers need to see that you are active within your business.

5)  YouTube: create a video of your product or service, post the YouTube link of your video on all your social media accounts and on both your blog and business site.

6)  Stay connected: keep in touch with your clients by sending them a hand written thank you card and attach a coupon.

7)  Loyalty: reward your loyal customers with, for example, a 20 per cent off discount for their next purchase. Do not assume customers will keep coming back, acknowledge them and show them that you value their commitment to your business.

8)  Go old school: print out pamphlets, brochures or flyers and go door to door in your community and hand them out. You could also leave them on the windshield of cars in a full parking lot at a local mall.

9)  Get listed on directories: both Google and Bing offer free listings for local businesses.

10) Vendors: speak with the vendors from whom you buy products or services from and ask them if they know of any other businesses that could use your products or services. Also, check to see if they have a bulletin board where you can display your business card and ask to place yours up!

11) Offer to be a speaker: often volunteer organizations, industry conferences and local business groups are looking for guest speakers for their meetings. This will help you and your business gain contacts, name recognition and publicity.

12) Product or services: it does not matter what you are trying to sell, get out there, hand out sample size products and show off your work. This will help potential customers get a feel for your company and give them a chance to see what you have to offer.

13) On the go marketing: if you use a car or truck for your business ensure that your business name, logo and contact information are painted on the vehicle. For a less costly alternative use magnetic signs and place them on the vehicle.

14) Contest: run a contents through your business website or on Facebook. Ensure that the prize is desirable and that it relates to your business. Example: a coupon offering 40 per cent off a service from your business or a gift bag full of sample size products. *Note: this will also create traffic on your business website and social media sites, along with helping you gain more followers*

15) Community events: a fund raiser, festival or even a family day event, ensure you get out there and offer or donate your services/products to events within your community. This is a great way to get your brand out there and help you better connect with potential clients/customers in your area.

 

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

Facebook, Twitter, Instagram, LinkedIn, Website

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Networking – it isn’t just about you!

Sheralyn

Many have shared thoughtful insight and opinion on the topic of networking but here’s what sometimes gets lost in the shuffle. Networking isn’t always all about you. It really isn’t. I teach emerging entrepreneurs about the benefits of networking and provide a “how to” on creating their own starter statement (most call this an elevator pitch) as a way to get the conversation flowing.  The reality is however, sometimes, the audience with whom you’re networking, just isn’t one you’ll ever do business with.  If that’s the case, should you still expend the effort? Heck yes!

Networking is in fact almost always about the referral.  It’s possible you will never have reason to do business with the financial representative you just met over coffee and unlikely you could buy from each of the lovely “Brand X” nutritional shakes or skin care reps you meet along your networking journey. But guess what? If you make a favorable impression on them or they on you, its entirely possible you might know someone else who is willing to do business with them and/or needs their product or service.  Because you took the time to have a great conversation, to network and get to know them, each of you are now more than willing to act as a referral source for the other. That’s how networking works.

Too often people go into these opportunities with a “what’s in it for me” attitude.  Recently, I was at an event where someone was selling a health food product with nuts in it.  I didn’t notice and when I asked if it was nut free she was quite sarcastic in her response. That’s not a person I want to do business with.  I made an honest mistake and I actually know two individuals who own and operate establishments where this person might have wanted to have her products featured. I did pass along the names of the establishments to her (I’m not that mean) but I certainly didn’t offer to act as a referral source because our networking conversation wasn’t a pleasant one.  I had no confidence in her product because I had no confidence in her.  It also meant I was unable to discuss my business with her so it was a missed opportunity for us both.

So yes you should still expend some effort even when the networking isn’t about you.  Think of the time spent as an opportunity to share your core values with the world. By sharing who you really are, not just what you do, you are sending a strong message to the world about what is important to you, how you do business with others and how you treat people. I don’t know about you, but knowing these kinds of things about a person is much more likely to encourage me to want to do business with them and I believe makes others more interested in potentially working with me.  Be the kind of referral you would like to get from others and meet others with the intention of acting as a great referral for them.  That’s what networking should be all about.

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Taking care of you is good for business

sandra

As entrepreneurs it can be easy to get so caught up in what we’re doing that we forget to take care of ourselves.  When you’re passionate about what you do, it’s easy to lose track of time as you get lost in a project.  Of course, none of us can survive on passion alone for long.  We need to make sure that we have fuel in the tank because running out of gas is detrimental to our health as well as our businesses.

We need to keep our tanks full in all areas of our personal life; mind, body and soul in order to give our best to our businesses.  Not only do we need to keep our bodies nourished, hydrated and in good physical shape, we also need to keep our minds sharp and focused.  We also need the emotional strength to deal with the inevitable setbacks that will present themselves at some point or another. Easier said than done, right?

The ability to function at optimum levels in all these areas takes discipline. Daily routines that make sure your constantly replenishing your internal resources are a must!  When we don’t make the time to take care of ourselves in order to do more for the business, we do ourselves a disservice.  Unless you’re one of the few who can sustain full power on no sleep, food or mental rest, there is no way you’re giving your all when you’re not at optimal health.

You want your business to run smoothly.  You want foolproof systems in place.  If you have a team, you want them to be responsive to client needs.  You expect everything to function at its highest capacity so that you can offer the best service to your customers.  You know that if the systems aren’t maintained, they won’t run efficiently.  You know that if you don’t maintain good communications with your team, the vision and mission will be lost.  It’s the exact same thing with you!

If you don’t listen to your body when it tells you it needs rest, you’re going to get sick.  If you don’t get enough sleep, you’ll eventually lose focus and stamina.  If you don’t quiet the mind, how will it ever be able to be open to new and exciting opportunities?  We also have to remember not to ignore our relationships either.  It’s important to have clarity on what your priorities are at all times.  Yes, there are going to be times when balancing your personal and business life will be a challenge, but we have to make sure we aren’t neglecting the things that are important to us.  If you’re not clear on what those priorities are, you’ll be pulled in way too many directions and overwhelm is inevitable.

We all want to be successful in our entrepreneurial endeavors.  Our passion for what we do can consume us if we allow it to.  It’s important to find a way to coexist with passions, so that we can serve them, and feel fulfilled in doing so.  This means making sure that we take care of ourselves in order to give our best in all that we do.  Are you ready to make yourself a priority?

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution. She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!

Connect:

www.embraceyourdestiny.ca

www.facebook.com/embraceyourdestiny

www.facebook.com/embraceyourdestinythebook

www.twitter.com/sandradawes

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