Tag Archives: holidays

How to Take a Vacation From Your Marketing

CHuntly

As a business owner, the most important thing you can do for yourself is take a break. It also happens to be the hardest thing to do if you are trying to run your business because the moment you go silent on the marketing front you will lose audience interest.

With the holidays right around the corner, it is the perfect time to take a breather from 24/7 entrepreneur brain. Taking both a physical and a mental break from your business (even if it’s a staycation) will help you avoid burn out.

If you’re looking to take some time off this holiday season, don’t let your marketing efforts suffer. Here are a few things to consider to keep that momentum going throughout your time away.

  1. Blog early: You should have a regular posting schedule for your blogs so your audience can come to expect content at a certain time. Keep that schedule going while you are away by writing your blogs ahead of time. Most blogging platforms will allow you to schedule each blog to go live at a specific day or time.
  2. Automation is your best friend: This requires a bit of planning, but if you work ahead of time, you can schedule content to go out while you are away. Work with a program like Hootsuite, Buffer, Mailchimp, etc. Try to stay away from the bots that automatically like and comment on posts as those can seem too contrived.
  3. Delegate tasks: If you already have a team in place, make sure you put someone in charge while you are away. Empower them to make decisions without you, but let them know that you are available for emergencies. If you are a solopreneur, hire someone you trust to look after things while you are gone. Start working with them at least a few weeks in advance so they are fully comfortable while you are away.
  4. Prioritize tasks: Not everything has to be done right now. Have a look through your to do list and rank everything by due dates. If there are things that need to get done before you leave, then get them done. If you have tasks with no due date or ones with later due dates, leave those to get done when you get back.

After taking some time for yourself, you will find that you return more refreshed, which usually leads to more energy to put into your business. Taking time away from your business will allow you to approach your business from a new perspective. It will make you a better business owner – and your marketing strategy doesn’t have to suffer.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

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Tips for Holiday Marketing on Social Media

 

Kelly Farrell - Teach Me Social -headshot (2)

It’s beginning to look a lot like Christmas! Social media is all a-twitter with holiday promotions, holiday party selfies and businesses competing for your business and spreading holiday joy! The social media world can become a very noisy place during the holidays, but here are a few ways you can ensure your small business can stay ahead of the crowd.

Hashtags

Using holiday trending hashtags can keep your business visible among your target audience. Choose hashtags that your target market is already using or might be following. By providing content that aligns with the current conversations on social media you can ensure that your brand will not be forgotten when people create their holiday wish lists.

Seasonal trends

Stay tuned to what’s trending this season and share content that shows your brand is in-the-know when it comes to what people are talking about.

Visual aids

Getting noticed is all about standing out. Create captivating graphics for your social media posts and blogs that are sure to grab people’s attention and make them want to click. (lighting, graphics, design, colours)

Ads / promotions

Social media ads are the most effective way to grab the attention of potential customers. You can create custom audiences of people who may have already visited your site or may already be on your mailing list. This allows you to focus directly on an audience who is already familiar with your brand and thus more likely to follow through with a sale.

Use email

Email is still the most effective way to follow up with customers and potential customers. Many email clients can connect with your online store to help you follow up with website visitors who may have “window-shopped” without finishing their order.  Try sending exclusive coupon codes to your email list for special holiday offers.

Above all, remember that there are real people on the other side of the network who are just as busy as you are this time of year. Present them with solutions to solve their problems and make their life easier. Stay social and engage with your audience online through relatable, interesting and engaging posts and make sure to take time to answer back!


To learn more about how to maximise the effectiveness of your Facebook marketing efforts, schedule a complimentary consultation with Teach Me Social. Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Businesses through social media since 2012. Teach Me Social offers effective social media services which include training sessions and consulting as well as full-service social media account management.

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3 Tips To Get The Most Out of The Holidays!

yvonne

It’s that time of the year where there is a lot going on that could so easily compete for our attention, or stress us out. Here are three tips to help you get the most out of the holidays and enjoy it as well.

  1. Set the Intention

Decide on what you would like to get out of the holidays; is it to spend more time with family and friends, is it to be stress free, is it to ensure you don’t overspend going into the New Year, or is it to reflect and plan for the year ahead. Whatever it may be, visualise what it is you want and create a clear mental picture of it. In “My Book on Mindset”, I talk about ‘Picture’ and the Power of Visualisation; the more we are able to clearly picture what we want, the more it becomes reality as our actions and thought process begin to align to the image we are holding.

  1. Stay Focused

Once you’ve set the intention on what you want out of the holiday, it’s time to plan and focus. With a lot of what I’m going to call holiday fanfare, one can very easily get distracted – family and friends wanting your time, giving of gifts, Christmas events, and retailers working double hard to lure you – hence the need to stay focused and have a plan.

Create a list of the top three items you want to accomplish, and constantly refer to it to keep you focused.

If your goal is to not overspend this season, set a financial budget and avoid the temptation to buy unplanned or expensive gifts, sales events, or splurge on outings.

If your plan is for a stress-free holiday, define what that means to you, identify those things that would usually stress you, and plan on how to avoid them.

  1. Plan to Enjoy the Season

I believe this is a season of love, joy, and good tidings. Make a decision to fill your mind and heart with gratitude, and choose to enjoy the season. Choose an attitude that in spite of what may be going on, and all of the hustle and bustle, you will be thankful and grateful for what you have. The more gratitude we have, the more we open ourselves for more – the simple Law of Attraction – what we are, we attract. Allow yourself to take in the Christmas music, the movies, and the good cheer.

The decision is yours to make on what you get out of the season. Set your mind on what you want, focus on what you set your mind to do, and open yourself to enjoy the season. Your mindset determines your attitude, your attitude determines your choices, and your choices determine what you get out of the holidays.

 

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

Yvonne is an Author, Speaker, Change Consultant & John Maxwell Leadership Coach who is passionate about working with Individuals, Entrepreneurs and Organisations to help implement change they want and achieve their goals.

She can be reached at:  http://www.oliveblue.com/ https://www.facebook.com/oliveblueinc https://twitter.com/oliveblueinc. https://www.youtube.com/user/ChangeYouWantTV

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How to unplug from social media for the holidays

Evelyn

The holidays are just around the corner and hopefully you’re planning some well deserved time off. Yet if you’re a small business owner it can be difficult to take the time you need to rest and rejuvenate for the New Year. Emails, phone calls and the ping of social media notifications can be hard to ignore. You also worry that your online presence might suffer from your absence. But it’s important to know how and when to unplug, without losing your spot on the social media hierarchy.

Schedule content ahead of time

If you’re not already using a social media dashboard such as Hootsuite or Buffer, now is the time to look into one. Dashboards make scheduling content easy and can act as an inbox for all those notifications. Schedule a tweet or post a day. That’s enough to stay alive online, but not so much that the responses become unmanageable.

Set a time limit

Set aside ten minutes a day to check the accounts; then shut it down and walk away. By setting a time limit you can reassure yourself that all is well, without taking up too much of your personal time. Check to make sure there are no emergencies but then shut off the notifications. If you use Hootsuite you can actually create “quiet time” where your notifications go silent. Better yet, turn off the phone.

Only answer urgent inquiries

Be smart about what you respond to. Is that question urgent? Is that issue an emergency? It’s easy to want to answer everything right away, but many of the queries you receive can wait a few days until you’re back at work. Only answer those questions that are truly urgent.

Allow yourself to let go

Too often we get caught up in the details. While one negative tweet might seem catastrophic at the time, in the overall big picture it’s not worth much worry. The same goes for checking the Facebook page and sending out that tweet. If you go silent for a few days, nothing terrible will happen. Your business will not fail and your customers will not desert you. In fact they’re probably not online either.

My past experience as a social media manager for a large charity taught me the importance of work-life balance when it comes to managing your online communications. While being online and listening is important, having the courage to turn it off and take time for yourself and your family is just as, if not more, important.

So this holiday, turn off the phone and enjoy the season. I promise your followers will still be there in January.

Happy Holidays.

 

Evelyn Senyi is the owner and chief marketer for Recurve Marketing, a Toronto-based digital marketing agency that offers creative, effective and affordable marketing strategies for Canadian small businesses and non-profit organizations. Follow Recurve on Twitter @recurve_ca and on Facebook www.facebook.com/recurvemarketing.ca.

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