Tag: Influencer Marketing

Candace Huntly

Influencer Marketing: Getting Celebrities to Talk About Your Brand

Whether you were aware of it or not, influencer marketing has always existed in some form. Perhaps it was a famous actor pictured at your new favourite restaurant, or maybe it was that athlete that just happens to drink your favourite sports drink while they’re working out. Influencer marketing is when you get certain individuals who have a large circle of influence (AKA people listen … Continue reading Influencer Marketing: Getting Celebrities to Talk About Your Brand

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Christine McGlade

Your Brand Values and Governance Model: Developing Your Content Strategy

Part 2 of a 6 part series on Content Strategy for Your Business   In the first post in this series, I outlined what a content strategy is and why it’s a critical part of your digital business model.  Over the next 5 weeks of this series, we’ll go through a full content strategy, but where to start?  Sometimes it’s best to start at the … Continue reading Your Brand Values and Governance Model: Developing Your Content Strategy

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