Tag Archives: staffing

30 blog topics for small businesses


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For many small business owners posting blogs frequently is important because it gives them a chance to stay connected with their audience. Unfortunately, over time, their blog sites become inactive due to soul fact of not having any new topics to blog about.

Here are 30 potential blog topics for small businesses looking for fresh and new ideas:

1)    Our business: a background story of how it all started.

2)    Ask your readers what they would like you to write about.

3)    Do a round up of last year’s most popular blog posts.

4)    Recap or update on a pervious blog post.

5)    Most frequently asked questions by customers.

6)    How did your company get its name?

7)    A day in the life of your company.

8)    How do you hire staff?

9)    Confess a weakness.

10)       What is a lesson you learned in the last year?

11)       The latest trends emerging in your industry.

12)       A profile piece on a staff member or a long time customer.

13)       The biggest challenge your company has had in the last year.

14)       Discuss upcoming/recent events within your business.

15)       Do a product review.

16)       Run a content.

17)       Share upcoming promotions.

18)       New products or services being launched.

19)       Tricks and tips for customers to make better use out of your products/services.

20)       Best suggestion given to you by a customer.

21)       What you love about being a business owner.

22)       The biggest challenge about owning a business.

23)       Do a video tour of your company’s building/office space.

24)       Hopes and plans for your businesses future.

25)       What do you hope to accomplish through your blogs?

26)       Review a book or magazine article relevant to your industry.

27)       Post a tutorial or how-to video or written piece.

28)       Expose scams within your industry.

29)       How to turn an unhappy customer into a happy customer.

30)       What do you love about your industry?

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:



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Business Without Borders – The Advantages of Outsourcing


The word outsourcing has a notorious reputation in the business community, you’re either a lover or a hater. Often times there is very little middle ground when it comes to views regarding outsourcing work. As a Canadian business owner it’s easy to get swayed one way of the other on the idea of letting someone else, possibly on the other side of the world do work for you.  However outsourcing can have some tangible benefits especially for small business owners. Here are a few advantages I’ve noticed while outsourcing some of my projects :

Cost Efficient
In most cases outsourcing will cut down your expenses significantly if you choose the correct market to work with. I say this because outsourcing services  are often advertised via online bidding websites such as elance. These sites allow you to choose from different bidders many of whom are located in emerging economies whose currency exchange rate is fairly low when compared to the Canadian dollar.

Focus on Core Principles
Delegating work via outsourcing will leave you more time to focus on your core business practices first. In many cases back office operations such as administrative and HR services can be outsourced. It’s easy to get caught up in back office tasks and lose focus of your core business processes. Outsourcing allows someone else to handle them so you are free to examine the heart of business and what makes it tick.

Time Differences
Although working with international partners can sometimes be challenging, a large time difference can also be advantageous. While you’re a sleep they’re working and vice versa. There is always someone working on improving and maintaining your business. Communication is key when working across time zones so make sure everyone is on the same page when it comes to dates and deadlines.

Flexible Staffing
As a small business owner your workload can fluctuate. Hiring on-site staff whether permanent or on contract can often be cost intensive. Outsourcing tasks according to demand will allow your business more financial flexibility as you can increase or decrease the number of outsourced projects easily. Essentially you can expand or scale back your staff as needed.


Praveeni Perera is the CEO and co-founder of Professional Edge Consulting a corporate training company based in Ottawa offering training and coaching services to clients around the world.  She can be reached via WebsiteTwitterFacebook or her Blog.

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