Tag Archives: Time Management

Are you spending your time effectively on Facebook?


Kelly Farrell - Teach Me Social -headshot (2)

Are you spending time looking at the right parts of your Facebook business page? It’s so easy to get distracted by “shiny things” on Facebook, but as a business owner it’s important to stay focused on your goal to connect with your followers. Having a strategy for your social media marketing should also include regular maintenance on your Facebook page to ensure that what you are posting and sharing is actually connecting with the right followers.

  1. Update the “About” tab on your Facebook Business Page regularly. Take a few minutes at least once a month to revisit and revise the fields with important information about your business. In particular, ensure that the Short Description, Long Description and all contact details are up-to-date and accurate.
  2. Review the Insights for your Facebook Business Page often to analyze what posts are reaching your audience and are engaging your followers. The Insights can help you identify the best time to post and can provide you with more demographic information about the people who engage with your Page.
  3. Monitor the interaction on your posts and be sure to reply to all comments quickly! The average social media user expects a reply within 1 hour to a comment that they make on social media. Be considerate of the time someone took to make a comment, and respond in kind, even if just to say Thank You!
  4. Share your involvement in local or online events and be sure to create event listing for events that your business is hosting. Invite your friends and contacts to join your event page for updates and event information. If you are participating in someone else’s event, you can add that event to your page’s event listing without creating a new event. This helps to connect your business page with others, thus increasing your visibility!
  5. Know when to spend money on boosted posts and promotions on Facebook and allocate an appropriate budget for this purpose. Keep in mind that you should first set up target audiences in Facebook Ad Manager before spending any money on promotions. The more time you spend to target the right demographic, the more return you will see on your ad spend.

To learn more about how to maximise the effectiveness of your Facebook marketing efforts, schedule a complimentary consultation with Teach Me Social. Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Business owners through social media for over four years. Teach Me Social offers effective social media services which include training sessions and consulting as well as full-service social media account management.

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When to follow technology trends in social media

Kelly Farrell - Teach Me Social -headshot (2)

There is a big difference between jumping on the bandwagon just because “everyone else is doing it” and adding a new tech trend as part of your overall digital marketing strategy. The rate of change in the world of technology, especially for business, is extremely fast-paced and keeping up with the new apps, website trends and social media features can be a very daunting task. Despite the challenges that come with keeping up, it can be very beneficial to be an early adopter of new technologies and digital shifts.


First come, first serve

The first users on many new platforms, websites or apps are usually privy to special offers and features. On social media, the early arrivals are almost always the first to develop a large following of other early arrivals, who also tend to be more engaged and loyal than new followers later on.


Work out the kinks

Getting on board with a new feature or platform also give you ample time to work out the kinks, a time when making mistakes are part of the game and adds authenticity to your brand. Part of social media is the allure of being able to see behind the curtain of a logo and glimpse the authentic personality driving the message. Working out the kinks and figuring out a new platform with other early adopters also sets you up as a leader and expert when the rest of the crowd follows you.


Staying Current

If your brand stands for ingenuity, creativity or innovation in any way, then getting on board and being part of the initial phase could play a huge role in setting your brand up as a leader in forward thinking. When your brand shares their enthusiasm by joining in on trending topics on social media, it shows your followers that you are current, relevant and engaged.


Beware of shiny things

All that being said, the biggest danger with new technologies is the “shiny things syndrome”! It’s happened to the best of us – like children, we are easily attracted to new things and can get sucked into spending hours playing with new features and testing out new toys.


To avoid getting sucked into new technologies that are not going to see an overall benefit for your small business, you can ask yourself these questions:

  • Will using this tool attract new customers to my business?
  • Is my target demographic already using this tool?
  • Will my business benefit from being part of a trending conversation online?
  • How much time can I afford to spend daily using a new technology tool?


If you weigh the pros and cons of each new tool, it becomes easier to identify trends that will have a positive impact on your business and ones that may not be worth your time investment. In most cases, it is always a good idea to get advice from an expert or other small business owners. Attending networking events and joining online communities (like Canadian Small Business Women) are great ways to know what other entrepreneurs are doing online and where they are focusing their energy.

Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Business owners through social media for over four years. Teach Me Social now offers services ranging from training sessions for small business owners and their teams to full-service social media account management. Visit teachmesocial.ca to learn more about our service offerings or to book a no obligation consultation, including an audit of your existing social media channels.

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3 Ways Establishing Priorities Makes Life Easier


We all have moments when everything seems like it needs to be done right away. ASAP seems to be the deadline for everything these days. In order to avoid overwhelm and frustration, it’s important to establish priorities in all areas of our lives, and here’s why:

  1. Priorities help us create boundaries

When you have identified what’s important to you, it makes it easier to say yes to the right opportunities and no to others. When we aren’t sure what a priority is for us, it can be easy to get caught up in other people’s priorities. We find ourselves unable to say no to things that we don’t want to do because we aren’t clear on where we want to be focusing our time and energy. If you don’t want to feel like you’re constantly being pulled in every direction, you need to establish your priorities and share them with the people in your life!

  1. It helps us to manage our time

When we know what our priorities are, we know where to focus our time. We aren’t easily distracted by shiny objects, and we don’t wake up in the morning wondering what we should tackle today. Priorities help us focus on our goals, on what’s important to us. Too many of us are busy giving big time to small tasks. When we are clear on our priorities we give our time to things that matter. Consider the goose that laid the golden eggs. What completed tasks will bring you closer to achieving other things on your to-do list? Figuring this out can help you establish priorities that will help get you closer to accomplishing your goals.

  1. Priorities help us maintain momentum

When we know what’s important to us, we give it constant attention. You know what I’m talking about. You’re working on a project and when you look at the time you wonder where the last 5 hours went. When we’re passionate about something we eat, sleep and drink it. Establishing priorities fuels our purpose. It gives us permission to focus on the things that matter to us. You can’t make something a priority without committing to it. Commitment means doing it even when we don’t feel like it. It gives us power to push through even the most difficult challenges.

Without priorities we can feel like we’re spinning our wheel s in mud. It’s easy to get overwhelmed and frustrated by everything there is to do when you have no idea where to start. Taking the time to sit with your tasks and prioritize them will save you a lifetime of future hassle and aggravation. Have you set your priorities for the next 30 days?

If you need help identifying your priorities, check out these free tools designed to help you prioritize your life.

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution. She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!






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Life Lessons


I learned a valuable lesson recently when life got in the way of business.  My mother had a saying when we were kids that went like this: “Never put off til tomorrow what you can get done today.” Seems I had been putting off a few to many things recently and as a result, when hit with an unexpected two day, all consuming event, I was left with nothing in reserve to help keep my business going, even during such a short absence. It turns out Mother was right after all.

As small business entrepreneurs and/or solopreneurs we tend to do a huge chunk (if not all!) of the work associated with our business by ourselves.  We try to be all things to all people: the bookkeeper, the sales team, the designer, the writer etc. This can result in things getting missed, particularly if they are not scheduled well ahead of time. Social Media posts are easy to book ahead but scheduling multiple deadlines and juggling several important deliverables requires skillful management of your calendar. Letting even one thing slide or thinking, “I can get this done tomorrow” can have a catastrophic effect if life gets in the way and makes other plans for you!

Don’t play catch-up. Use a time-management or even a project-management tool to stay on top of work demands and ahead of the game. That way, when a curveball comes your way, you’re prepared. By the way, this record-breaking “shortest post ever,” on a topic that has nothing to do with communications (considered my specialty) has been brought to you by “The Procrastinator”- me!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business


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The Four P’s of Time Management


As entrepreneurs there’s one thing we always wish we had more of – time! Running your own business is a full time 24h/ day job! Finding a way to balance everything we have going on in our lives can be challenging. Time management is a key skill that all entrepreneurs should work to gain and improve. Here are a few things to keep in mind when managing  your time:

  1. Plan
    Before you can manage your time you need to know exactly what you want to get done. It’s always good to have a short term (daily) and long term (weekly) plan for your business and your life in general. Take time to write down what tasks you’d like to have done and completed. It’s important to set daily and weekly goals for yourself.
  1. Prioritize
    Once you have your goals for each day set out you need to figure out which ones are more important. Prioritizing your tasks is a key component of time management. For example if you have a task that requires more time or concentration try to focus on that at the beginning of your day when you’re fresh and ready to work. It’s always better to get the more challenging/less appealing tasks done and out of the way first.
  1. Push
    Once you’ve started your daily tasks, make it a point to push through them and complete them. One of the biggest challenges of being your own boss is not having anyone to report to or watch over you- this can lead to procrastination and a less than stellar work ethic. So once you start on your tasks make sure to stick with it and complete them.
  1. Party
    Remember to set a side a few hours everyday for some unplanned fun. This could be some quiet time for yourself, time used to complete extra tasks or even time to meet with friends. The thought of planning for the unplanned may seem a little redundant it’s always good to have a few extra hours in your schedule. Although we work hard as entrepreneurs we need to be able to take a break and enjoy the perks of being our own boss as well.

Praveeni Perera is the CEO and co-founder of Professional Edge Consulting a corporate training company based in Ottawa offering training and coaching services to clients around the world.  She can be reached via WebsiteTwitterFacebook or her Blog.

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Easy Steps to Overcome Procrastination and Achieve Your Goals


I’ll start my business this year, I’ll start writing my business plan next week, I’ll start my diet on Monday, I’ll follow-up on that new lead next week… and unfortunately we sometimes never get round to it and miss out on fantastic opportunities, or come next year, we are still struggling with the same goals.

Procrastination is one thing we can all easily fall prey to, but what differentiates each of us, as well highly successful people is our ability to overcome procrastination in order to achieve our goals. While it may be easier said than done, those who choose to be motivated and complete necessary tasks are those who are able to see results and move ahead onto bigger goals and aspirations. Here are five easy steps you can take to help you overcome procrastination.


1. Know Your ‘Why’

I love the story John Maxwell shares in his book ‘15 Invaluable Laws of Growth’. While a salesman looks out of the hotel restaurant window, he asks the waiter if he thinks the roads will be clear enough to travel the next morning. And the waiter responds, “Depends on if you are on salary or commission”. The first step to achieving your goals and overcoming that lethargic feel of procrastination is having a strong ‘WHY’; one that is worth fighting for and motivates you whenever you see yourself beginning to procrastinate.


2. Dive Right In

We often procrastinate because we fear that a task will take too long, or that we don’t have the skills to complete it successfully, or that we’ll magically find the time later to finish it. Oftentimes the best way to put a stop to procrastination is to stop thinking and simply dive right in. Once you get started, you’ll begin to figure out how to complete the task i.e. necessary steps or resources required, otherwise it’ll remain untouched, unfinished, and continue to be a roadblock to your success.


3. Learn Proper Goal Setting

Writing down a list of the top things you’d like to get done this year is only the tip of the iceberg when it comes to goal setting.  Goals should be broken down into:

Overall goal > Monthly goals > Weekly goals > Daily goals

By breaking your goals into smaller and more specific steps, you increase the likelihood of them being completed. Also ensure your goals are time-framed, giving yourself specific target dates to complete tasks by.


4. Get Your Motivation Going

For many, once we have our strong ‘WHY’ in front of us, as well as see how easily a big goal can be broken down into manageable bite sized pieces, we feel less overwhelmed and more motivated. However, if you still struggling with driving yourself to get things done, analyse how procrastination is preventing you from reaching personal and professional success; make two lists of the pros and cons, listing all the drawbacks of procrastination that you can think of, and then list the benefits. This should remind you how much procrastination is holding you back. If necessary, tack that list up somewhere visible to remind yourself.


5. Practice Good Time Management

Getting things done is largely about properly managing your time. Not sure if you’re a big time waster?  Then do this: spend one week writing down how you’re spending your time from the moment you get up to the minute you go to bed.  Chances are you’ll be shocked by how much time you’ve allowed to go to waste.


BONUS:  By reviewing how you’re spending your time, you’ll likely find that there are tasks that you can delegate or outsource to others, or tasks that you can stop doing completely to free up more of your time. Here is a piece I wrote on how to delegate effectively.

Yesterday you said tomorrow, today is the day! Start doing.

Want to identify what may be stopping from achieving yours and find strategies you can implement to get you started? Attend our free and complimentary webinar on July 3rd Click here to sign up for the webinar

Download my Free eBook and uniquely designed Templates “4 weeks to Achieving & Executing Your Goals!” to help you get started now. http://eepurl.com/xeDrf

Yvonne is a Change Consultant, Speaker & John Maxwell Coach who is passionate about working with Individuals, Entrepreneurs and Organisations to implement change, drive results and achieve their goals.   She can be reached at:   www.facebook.com/oliveblueinc, www.twitter.com/oliveblueinc, www.oliveblue.com

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Time is of the Essence : 5 Time Management Tips

Praveeni Perera

The old saying that Time and Tide wait for none rings true even in the modern and developed world. This can explain the reason why time management has become a very important topic in the business world today. Time lost can never be gained. Follow the tips given below to better organize your time only manage your time and make maximum use of the time available to you. Good organization is key to good time management.

1. Plan your day to sail smoothly
Effective planning  is crucial to time management. When planning your day, make sure to list the tasks according to the level of priority. Prioritize your work according to their importance. This way you can be sure that the important tasks get done.  Place a check mark or strike out the tasks once completed. You can also stipulate a time frame within which you need to complete each task. It’s important to remember that you are bound to be interrupted and disturbed while you engage in completing your tasks, so schedule time for such disturbances and interruptions. Once you complete your task list, you have a better idea of what your day is going to be like.

2. Set a goal and go for it
Planning your day without a goal is very detrimental to achieving success in time management. It is important to set goals and targets for yourself as you go through your planned tasks or activities. Your goals and targets should be achievable and realistic. You can dedicate a few minutes of your time before a task to plan how to carry out that task to success and a few minutes after the task, to figure out if you achieved the result you wanted.

3. Set deadlines for yourself
Each of your tasks should  have a designated deadline within which to be completed. This way you will not spend extra time on one particular task or call. Some tasks can prolong for a day or two but it’s essential that every task have a stipulated completion deadline. Blocking out distractions and even placing a sign that says “Do Not Disturb” is a good way to stay focused to meet your deadline.

4. Delegate, delegate, delegate
Delegating work is another tip to adhere to for good time management. No one can do everything by themselves. There will be opportunities and necessity to delegate your work to another person, and when these opportunities arise, make use of them. A person who has a specialty or interest in a task that you have to accomplish, will be able to accomplish that same task more easily and also faster than you. Be alert and look out for such opportunities as they will free up time that you can devote to another task. As an entrepreneur it’s a good idea to invest in an intern or personal assistant. This way you can delegate everyday tasks and have more time to focus on growing your business.

5. Take a “ME” break from TIME
Get into the habit of saving precious time by doing the right thing at the right time. Plan and take time for yourself either to make a personal phone call or update social media. This will give a breath of fresh air and rejuvenate you to tackle the tasks lined up for the rest of the day or at least for the next hour or two.  It is not possible to focus steadily for a whole day and get good results. The odds are that 20% of your activities for the day produce 80% of the results.

Effective time management is the result of good organization; being proactive and focused on the results you want to achieve for yourself. Good organization also means that you know what is on your desk at any given time. Unwanted papers belong in the waste paper basket and not on your desk. Files and documents can be organized in an orderly fashion so there will be no time wasted in looking for a document or file.

Much time is wasted in offices globally on “Gossip”. Gossip is not only a time killer but also a relationship killer. Anyone interested in managing their time should have no time for gossip.

Effective time management results in being focused on the end result. Set reminders, use calendars. There are many tools and software available to the professional today for effective time management and it would do one well to make maximum use of them.

At the end of each day, go through the plan you did at the beginning of the day and determine for yourself if your day was productive. Following these guidelines will help you build a productive day and a productive life style.

Praveeni Perera is the CEO and co-founder of Professional Edge Consulting a corporate training company based in Ottawa offering training and coaching services to clients around the world.  She can be reached via WebsiteTwitterFacebook or her Blog.

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