Tag Archives: TV

Why we hate MLM companies and any other direct seller business

Jemi

Nobody likes to be sold to. When we hearing the word “selling” of any kind, we turn our head away and run. The truth of the matter is, we are being sold through marketing everywhere we go. Everything from our clothing, cars, and even our toothpaste all has been marketed to us.  Why are we so hesitant to buy from a MLM company or any direct seller?

Direct sellers- Don’t have the marketing budget as big companies do and have to work harder to get through your door than an average company. By work harder, I mean that their frontline (Your Avon lady) needs to find you (the consumer) and teach you about her products. Bigger companies like Home Depot and Wal-Mart have big commercials and advertising teams that send their marketing message to you so that you will choose their brand over the competition. This marketing message comes to you in different forms like; TV, radio, print newspaper, social media sponsored ads.  Direct sellers only have brochures, a website, and themselves to send that same message to you. You see the seller as a seller, whereas a big corporation, you see a message.

Many MLM companies have started as a scamming business that looks legit in the beginning but have con many hardworking citizens. Some of these companies made millions misleading others and has made national news staining the MLM community. Not all multi-level businesses are schemes but because we have heard about horrible stories, we are forever tainted.

Most consumers don’t know that MLM are more often just like the companies we work for. There is a CEO that overlooks the company as a whole that delegates to a board, those delegates to managers, and those delegates to the frontline workers. This CEO makes the most money because they usually hold the most profit share and the bottom line business reflects their pocket size.  The difference between them and our direct sellers, is that these direct sellers are able to work hard and reap the financial benefits that come along with it, where in a corporation, they work on a wage.

Our direct sellers are our neighbours, friends, and family that are trying to make a little extra money to get out of debt, create savings, or have a dream that they cannot achieve in the standard 9-5 job. Many of these corporations do not give their frontline workers the bonuses or even benefits that they need in order to sustain a comfortable living. Direct sellers need to work harder to gain your trust and attention so that they can make a dollar. We as people don’t like being misled or sold to. We as people need time to trust a company or product before purchasing. Make an informed decision before choosing one over the other.

 

Jemi Smith guest blogs on numerous websites and owns a mom community website called momsgotodurham.com. She has a passion for business and marketing and is raising two young boys under 3. You can e-mail her at jemiechevarria@gmail.com or call her at (647)785-5851

 

Advertisements
Tagged , , , , , , , , , ,

Name That Tune…

Sheralyn

I may be dating myself but years ago a show on TV called Name that Tune asked contestants to “name that tune” in as few notes as possible. What you ask is the relevance of this memory? It brings to mind that moment your eyes begin to glaze over at a networking event when someone tells you EVERYTHING you ever DIDN’T want to know about their job, position, title, company and number of years on the job. I know you know what I’m talking about and I know exactly how you can avoid it. Just follow “The Rule of Ten.”

In Name that Tune, the music was so good and the “hook” so memorable that people instantly recognized the song. That’s what you want for your business.  An introduction that is catchy and memorable – your own personal “hook.”  The Rule of Ten is my personal guideline to developing a solid, short and simple introductory sentence that succinctly describes you and your product or service. It’s derived from the “Tenplate for Success” which includes ten critical communication tips for those in business. Taking ten means taking the time to distill your business mission statement or your vision into just ten words (or less!) using catchy lingo that will draw in the audience, inviting them to have a conversation with you. Isn’t that the whole idea behind networking? You don’t want the  “glaze over,” you want to encourage and enable a conversation. For that to happen, all you need is something catchy to get the conversation started.

So – what is the Rule of Ten? It’s simple: Take your main product or service, your goal or vision for your business and distill it down to the BEST TEN WORDS that describe your service and sound enticing to potential customers. Think it can’t be done? It can. Your first attempt might rival War and Peace but I assure you, with a little effort, some fine-tuning and perhaps a hint or two courtesy of Google Thesaurus, you CAN create a ten words or less elevator pitch that gets your potential customer talking to you not running from you.

Compare “I am a freelance writer and editor providing website content, editorial, blogging and advertising services for the small business entrepreneur” vs. “I help small business succeed using words that work!” or this one: “At a loss for words? I’ll help you find them!” In the first intro perhaps all you’ve heard is the word “Writer” and immediately images of a lonely, rumpled and wild haired women in front of an ancient typewriter comes to mind.  In the second or third example however, you’ve created the possibility of a conversation between you and your prospective client.  “Really,” they might say. “How do you use just words to help business?” There’s your opening, your invitation to have a conversation with a prospective client, without any pre-conceived notions that might possibly be associated with the word “Writer.”

Tammy Elliott of The Leadership Forum in Caledon calls this finding your passion and letting it shine through in your “5 second intro.” Using this technique helps you position your passion as a value statement and your client is much more likely to connect with you if you are like-minded and have similar values. Using words like “help” implies genuine caring, enthusiasm for what you do and again, it encourages a conversation over an eye-glaze. Try it. Throw a bunch of words on a page and then start working with them. Break out the Thesaurus or Google words.  Choose the best ten, formulate your catchy sentence and then give it a try at your next networking meeting. Have fun with it and hopefully soon your customers will be singing your favorite tune!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,
%d bloggers like this: