This time of year is for me always a thrilling time for renewal. I still recall the excitement I felt when I chose my business name one January several years ago. Like many of you, there is a story behind why I chose the name I did and since then the name anchors and motivates me to keep working at my business to make it … Continue reading Starting a New Enterprise and Making Your Mark in 2017
Nobody likes to be sold to. When we hearing the word “selling” of any kind, we turn our head away and run. The truth of the matter is, we are being sold through marketing everywhere we go. Everything from our clothing, cars, and even our toothpaste all has been marketed to us. Why are we so hesitant to buy from a MLM company or any … Continue reading Why we hate MLM companies and any other direct seller business
We’re just a couple weeks shy of the end of 2016. Even if the year wasn’t everything you imagined it would be; the New Year brings with it the opportunity for a fresh start. The question is: what are you going to do with yours? If you didn’t accomplish everything you wanted to this year, it may be about more than just poor planning. Just … Continue reading Planning for success in 2017
As a business owner, the most important thing you can do for yourself is take a break. It also happens to be the hardest thing to do if you are trying to run your business because the moment you go silent on the marketing front you will lose audience interest. With the holidays right around the corner, it is the perfect time to take a … Continue reading How to Take a Vacation From Your Marketing
I had a great conversation with someone recently. It was on the topic of “owning it.” We were each reflecting upon the fact that we operate a business that has more to do with creativity than any “perceived” solid, marketable skill. It’s easy for many of us to identify with what an accountant does or with the services a website designer can offer. For many … Continue reading Confidence = “Business is booming!”
There are few mediums which can universally capture the hearts and minds of people like the perfect photo. When updating your website, blogging or developing ads for your business, the hunt is always on for the images that say it all. Just don’t be tempted to turn a blind eye to the origins of those perfect images and the conditions for copying them, in case … Continue reading Just ASK – Making Photo-Legal Groundwork Add Up
The social media world can become a very noisy place during the holidays, but here are a few ways you can ensure your small business can stay ahead of the crowd. Continue reading Tips for Holiday Marketing on Social Media
It’s hard to believe that there’s only about six weeks left in 2016! While many use this time heading into the holidays to wind things down in their business, I find it one of the busiest times of the year. For me, it’s the time to start working on the plan for the New Year as well as work with clients developing their own plans. … Continue reading 5 Ways to Prepare for 2017
I spent the weekend at a Plan Your 2017 Retreat and it reinforced a thought that I have believed in all along: the power of Women. As we sat in a picturesque cottage in a little town called Kimberly just north of the GTA, we all had one major goal in mind – to make a plan for success in 2017. On day one, we … Continue reading Power of Women
It’s no secret that women in positions of power often have to get there on a different track than their male peers. In 2011, only 15.5 percent of Canadian small and medium-sized businesses were owned by women. And that number doesn’t include solopreneurs who are trying to make their way on their own. The majority of those female entrepreneurs also have no business growth goals. … Continue reading Why Female Entrepreneurs Need To Stop Apologizing
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