Tag Archives: Original

Confidence = “Business is booming!”

Sheralyn

I had a great conversation with someone recently. It was on the topic of “owning it.” We were each reflecting upon the fact that we operate a business that has more to do with creativity than any “perceived” solid, marketable skill. It’s easy for many of us to identify with what an accountant does or with the services a website designer can offer. For many of us, we also “know what we don’t know.” That is to say, I’m no good with numbers so I KNOW that I need an accountant to help me with that part of my business. But for those of us offering more creative type services, a typical response from many customers is; “I can probably take a stab at that myself,” or “I need to cut costs somewhere so I’ll (insert here – “get my friend to help” or “write my own blogs” or “take my own pictures.”) How is the budding entrepreneur in any of these creative type services supposed to market and sell to the “DIY” audience? By OWNING it! Own your skill set and service and most of all stop apologizing. Be loud and proud about the VALUE ADD that you bring to the table.

When you’re a writer for example, it can be hard to provide quantifiable evidence of your ability to add to a client’s bottom line. Is the increase in customer traffic due to great content or whizbang looking graphics or because the product or service is exceptional? If you’re a photographer, who wants to pay for your services when everyone has an iphone and thinks their shaky video is suitable for posting. The conversation with my fellow entrepreneur sparked an investigation into how creative people tend to sell their services and universally (from my admittedly unscientific research) it would appear that when we undergo the transformation from apologizing for our services to owning our strength and proudly speaking about our value to your business bottom line, that’s when people suddenly realize that YES they need you and YES, they should actually be paying you what your worth.

Owning your work is pretty simple. To “OWN it” means to be:

Out loud. To speak loudly and proudly about what you do and whom you do it for and that your fee is your fee. End of story. Project that you’re worth it and people will pay what you’re worth.

Original. Stand out from the crowd. Differentiate yourself from every one else.

Out in front of people. SPEAKING is important. Grab every chance you get to speak publicly about what you do. Seek out professional groups and opportunities to speak in front of others. Speaking lends credibility to what you do.

Own it also means:

Work hard. It’s true what your Momma told you. You get out what you put in and if you work hard and produce results for your clients word will get around.

Winning Attitude. Project confidence. Tell yourself every day “you’ve got this.” Confidence sells.

Write about what you do. Again, it’s about credibility. If people can see what you’ve had to say online you are positioning yourself as the expert and will be viewed as one.

Finally, own it means to:

Never underestimate your services and never undervalue what you do. You pay a contractor to complete a task in your home, why wouldn’t you expect to be paid for what you do? Content is valuable, artwork draws the eye to the page and a picture sometimes really is “worth a thousand words” so demand a fair rate and be open about what goes into the services you offer and why they cost what they do.

Network like your life depends on it. This doesn’t mean “selling” to folks, rather it simply means get out there and meet people, talk about what you do and treat everyone like a mutual referral source.

Without fail, the entrepreneurs I spoke with all said some variation of the same thing. The moment they stopped “justifying” their service and the price they charged and instead began proudly declaring: “Here is who I am, what I can do for you and the price you should expect to pay,” (in other words owning it) that’s when their business shifted. Change your mindset. Speak with confidence about what you do, project in your voice and actions that you are the “go to” expert and take on any opportunity to speak in front of groups.  Then sit back and watch your business grow!

“O.W.N. IT”

  • Out loud and out front
  • Original
  • Work hard
  • Winning Attitude
  • Write what you know
  • Never underestimate
  • Network!

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Websites and the 5 W Principle

Sheralyn

Are you looking to do a refresh of your website? Is it time for an update or perhaps a wholesale change to your content? Today we talk tips on creating short, snappy website content that resonates! Similar in nature to when we looked at blogging for business, we’ll take a brief look at the “5 W Principle.”

To begin, keep this in mind:  Treat your website like your resume and engage in TARGETED MARKETING.  Like a resume, what do people most need to know about you? Do they need to know every job you’ve ever held, from that very first day working on the fry line at a fast food chain or do they only need to know that which is most relevant to the business you are engaged in now? Certainly you should talk about any relevant prior experience but brevity is key. No need to share your life story, just clearly talk about your product or service by answering the “5 W’s” – the who, what, where, when and why questions. In doing so, you’ll create an edited version of your skill set that still sells you and your product or service, just like a resume “sells” you to a potential employer.

Here are your key considerations:

Be targeted (or very specific) in narrowing down your potential audience. You do this by answering the question “who x 2?” That is, who are you and who is your intended audience? It’s actually not limiting your business by weeding out potential customers before you even speak to them, rather, its good time-management. You’re preventing unwanted, time-wasting phone calls from people who will probably never do business with you anyway.  To help with the “who” question, you also need to clearly identify your “why?” Why do you do what you do? This is where your passion for what you do will come through. Use thoughtful, engaging language that helps others understand why you are so passionate about your business. Sharing your passion is what engages potential “right-brained” customers. By addressing the questions of WHAT and HOW (how do you do what you do) you will engage with potential left-brained customers who both need and want specifics in order to determine whether to do business with you. Providing some level of detail will appeal to them. Answering the where and when is easy and somewhat self-explanatory. Finally, I’ve said it before and I will probably say it again as it comes up in all of my seminars; always make sure that your website content is “CORI” content. That is create content that is:

  • Current
  • Original
  • Relevant
  • Interesting

By creating and maintaining content that’s fresh and relevant to your industry – you are demonstrating that you are “on top” of industry trends. Keep your website updated by blogging, posting specials, providing seasonal information and by sharing tips and tools that matter to your customers. Give information away for free to establish goodwill and credibility. But always remember, don’t be that annoying person who shares and posts constantly just to be heard because you risk being ignored or “unsubscribed” instead! So when it comes to websites, practice the “5 W Principle” for a wonderful website that works.

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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Creating “C.O.R.I.” Content

 

Sheralyn

Much has been written (by me, for CSBW, never mind from all those other experts!) about creating great website content and how to blog for business. Today, I would like to add to the narrative by sharing my short and simple acronym for creating meaningful content that works.  It’s “C.O.R.I.”  When writing about your business in any capacity and particularly when creating content for your website, make sure that it’s Current, Original, Relevant and Interesting.

Social Media encourages, to some degree, a tendency to “over share.” I attended a networking event recently where a person told me they shared to Facebook 7 or 8 times per day!!! I am not sure when they were getting any work done but unless you are actually in the business of Social Media, providing this as a service to clients as part of their business strategy, this is probably a little too often. It also begs the question are you sharing relevant information or just re-posting randomly? So unless you’ve hired an expert like my good friend Kelly Farrell at Teach Me Social, stick to the C.O.R.I. principle.

Your website content should always be current.  Create a schedule where you build time into your business to regularly refresh and update.  There is nothing worse than searching for something on the web and coming across a Christmas special at Easter. Your product or service may not necessarily change but you can tweak the wording, offer a seasonal special or post a blog all of which could help your rankings if a search engine like Google thinks you are posting new content.

Make sure your content is original. First and foremost if it isn’t that’s plagiarism and we all remember the consequences of that from school. Secondly, if you are posting and sharing excessively, from other sites, again your rankings could be affected because Google sees it as duplicated content. Besides, your website is about you, your product and/or your service so it SHOULD be original.

Relevancy is a big one for me. This is not so much about your website content because it is assumed if you are describing your service, the content is relevant to your business! However, when sharing information across your other social media platforms it is imperative that you share content that is related to your business. Sharing stories about cute kittens or babies sucking on a lemon is not only irrelevant but frankly, might just annoy your potential clients and see you placed on their “blocked senders” list.

Finally, when it comes to content, do your best to make sure that it is also interesting. Provide tips and tools that your potential clients can actually use.  Share a news story that is current, interesting and related to your industry. Perhaps, offer a little known “fun fact” about your product that people might not already know. Post something regularly that engages your audience without inundating them.

By creating content that is current, original, relevant and interesting you will create an audience that comes looking for you rather than you having to seek them out! Be an original. Share responsibly, not randomly.

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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